Area Sales Manager

12 hours ago

Palakkad, India PURPLLE Full time

Job Title Area Sales Manager ASM - Makeup - General Trade Department Sales Location Kerala and Tamil Nadu Reporting To Regional Sales Manager Zonal Sales Manager Experience 4-5 years in General Trade Sales Industry Makeup Only Job Summary The Area Sales Manager ASM - General Trade is responsible for managing and driving sales through general trade channels within the assigned territory This includes managing a team of Sales Officers Executives driving primary and secondary sales distributor management and ensuring strong market execution Key Responsibilities Sales Business Development Achieve monthly quarterly and annual sales targets for the assigned territory Drive primary and secondary sales through effective planning and execution Identify new market opportunities and expand general trade coverage Monitor competitor activity and formulate counter strategies Team Management Lead train and motivate a team of Sales Officers Representatives Set clear targets and track performance metrics Conduct regular market visits with team members to ensure effective market coverage and execution Distributor Management Appoint manage and review distributors and stockists Ensure timely order placement stock availability and optimal inventory levels Monitor distributor ROI and ensure adherence to commercial norms Market Execution Ensure visibility availability and freshness of products across outlets Implement trade promotions schemes and merchandising plans effectively Monitor and ensure compliance with the company s SOPs and commercial policies Reporting Analysis Provide accurate sales forecasts and MIS reports Analyse sales trends market share and product movement Recommend corrective actions based on insights and data Key Skills Competencies Strong knowledge of General Trade channel dynamics Excellent communication negotiation and interpersonal skills Leadership and team management abilities Analytical thinking and data-driven decision making Proficiency in MS Office Excel PowerPoint and CRM tools Educational Qualification Graduate in any discipline preferably BBA B Com MBA PGDM in Sales Marketing will be an added advantage

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