MRD - Mass Retail Distribution Head

4 days ago


Jamnagar, India Vodafone Idea Limited Full time

Role Mass Distribution Head Job Level/ Designation M3 / GM Function / Department Sales & Distribution Operations Location Gujarat Job Purpose - Facilitate, monitor and influence ZBMs, ASMs. TSMs in the Prepaid Business plans to improve Market Share in terms of customer acquisition, revenue, VLR, distributor management etc. - Formulate and implement the circle mass distribution strategy, in consultation with the Sales Head. - Achieve Gross and Net Acquisition target in the circle for the distribution channel. - Attain market leadership through growth in terms of revenues and market share, while complying with agreed budget, quality of additions and corporate policy guidelines. - Formulate and implement a robust distribution channel strategy to achieve trade advocacy (TSAT) / Retailer NPS, sustainable reach, coverage and geographical footprint. - Create mechanism for gathering competition intelligence based insights for protecting base and increasing share of subscribers and revenue. Key Result Areas/Accountabilities Strategic: - Provide inputs to the overall circle sales strategy to drive profitability of the distribution channel - Set targets for the Distribution channel covering both business and distribution KPIs (Gross, GAS, Distribution UAO, DURO, Revenue etc) - Deliver sales target for all products (quality prepaid gross and revenue targets, UL penetration, acquisition market share etc) by ongoing monitoring and reviews of the Distribution channel - Develop channel expansion strategy by evaluating distribution coverage, penetration and performance. - Plan new product launch in the distribution channel with the circle Sales and Marketing Heads Operational: - Achieve circle revenue target for the distribution channel for all products across brands - Achieve distribution network expansion targets by appointing and monitoring partners in new and existing areas - Provide inputs to the Sales Head in deciding COCA / incentive plans for channel partners and monitor the same. - Circle level implementation of national initiatives. - Planning and monitoring the SIP targets along with the SEM Head. Developmental: - Identification of development areas, and recommending training programs / interventions for the distribution manpower. - Work with the SEM team in developing training programs for internal sales teams and distributor for all new products and initiative. - Identify team members along with SEM teams who are not achieving the desired SIP targets and guide and mentor them wherever required. - Best practice sharing – within the circle and other circles Core Competencies, Knowledge, Experience - 8-10 years of distribution experience in Telecom/FMCG/Mass Retail Distribution industry - Multi-geography team leadership experience to bring in best practices - Experience of distribution planning and channel strategy implementation - Ability to lead channels with large number of partners of varying sizes and complexity - Ability to manage dynamic, high-uncertainty environments - Influencing skills, analytical and commercial ability, effective relationship management skills and proven ability to function within a matrix-organization - Independent thought leadership and drive to execute Must have technical / professional qualifications MBA in sales & Marketing


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