Performance Marketing Specialist

Role Performance Marketing SpecialistIndustry Digital marketingFunction MarketingSalary As per Industry standardsExperience 2-6 YearsLocation GurgaonEducation GraduationSkills required Meta Google Ads Expertise Finance Crypto Advertising Knowledge Advanced Tracking Attribution Skills High-Budget Performance Management Data-Driven OptimizationMandatory Criteria Can t be neglected during screening - Need candidate having experience in Finance or Crypto Industry Only - Proven experience managing campaigns on both Meta and Google Ads Search and Display - Minimum 3 years of experience working on Finance and Crypto brands - Experience handling a monthly ad budget of at least - 20 lakhs - Strong understanding of the domestic market in the Finance and Crypto space - Candidate must have hands-on experience in developing and executing strategies from Scratch Description About Growthan Media - Fast-growing digital advertising agency based in Gurugram - Specializes in performance-driven campaigns across fintech gaming crypto and D2C segments - Combines creativity with strategic thinking to drive measurable business outcomes - Fosters a culture of ownership innovation and data-backed execution Role Overview- Full-time on-site role focused on planning executing and optimizing performance marketing campaigns for Finance and Crypto clients - Involves end-to-end campaign management across Meta Facebook Instagram and Google Ads platforms - Highly analytical role requiring expertise in campaign tracking optimization and policy compliance specific to the financial crypto vertical - Ideal for professionals who enjoy working in fast-paced ROI-driven environments with direct ownership of budgets and performance Key Responsibilities - Plan execute and optimize Meta Facebook Instagram and Google Ads Search Display YouTube Discovery campaigns for Finance Crypto clients - Handle daily campaign optimization A B testing audience segmentation and conversion tracking to maximize ROI - Work on landing page CRO creative feedback and pixel postback integrations via Google Tag Manager API conversions etc - Create and monitor ad funnels for lead generation Click - Lead - FTD - Analyze and report campaign performance using tools like Google Analytics Meta Business Suite and Looker Studio - Stay updated with ad policy changes in the Financial Crypto segment and ensure campaign compliance - Collaborate closely with design and strategy teams to ideate and refine high-performing creatives and ad copies - Manage monthly budgets in the range of - 20-50 lakh with effective spend allocation and performance tracking What We re Looking For- 3 years of experience managing Meta and Google Ads campaigns within the Finance and Crypto sectors - Strong understanding of advertising policies and compliance requirements for financial promotions - Hands-on expertise in CPC CPM CPA and ROAS optimization - In-depth knowledge of pixels S2S tracking CRM postbacks and campaign attribution models - Analytical and data-driven mindset with proficiency in Google Sheets Excel for performance reporting - Excellent communication and presentation skills - Certification in Google Ads or Meta Blueprint will be an added advantage Why Join Growthan Media- Opportunity to work with global Finance and Crypto brands - Be part of a fast-scaling performance-driven digital agency - Real ownership of campaigns with exposure to large-scale budgets and global ad ecosystems - 5-day work week with flexible hours paid time off and holidays - Access to cutting-edge ad tools learning opportunities and a fast-track growth culture - Vibrant collaborative and growth-oriented work environment ref updazz com