Performance Marketing Specialist

3 days ago

Gurgaon, Haryana, India XO Bestie Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Performance Marketing Specialist – On-Site in Gurugram (Work From Office Only)

Location:
Gurugram, India (Strictly On-Site)


Employment Type:
Full-Time

Company Description

XO Bestie is a vibrant social marketplace connecting customers, service providers, businesses, and creators in the fashion and beauty space. We empower users to discover curated brands and services while helping entrepreneurs scale with the right tools, visibility, and support.

Role Description

  • We are looking for a
    Performance
    Marketing Specialist
    to join our team and drive measurable growth across digital channels. The role will focus on planning, executing, and optimizing high-performance campaigns across
    Google Ads and Meta Ads
    to accelerate both customer acquisition and retention.
  • You'll be responsible for budget management, targeting, A/B testing, retargeting, and mapping complete user journeys. Experience in
    e-commerce marketing and app marketing
    (with tools like Clevertap or similar) is a must. Strong technical skills in
    pixel setup, GTM/Gtag
    , and campaign tracking are essential.
  • You'll collaborate closely with sales, design, and product teams to launch unified campaigns that deliver strong ROI and long-term impact.

Paid Advertising & Campaign Management

  • Plan, execute, and optimize campaigns across
    Google Ads and Meta Ads (Facebook/Instagram)
    .
  • Manage budgets, targeting, and A/B testing to maximize ROI.
  • Analyze campaign data and prepare reports with actionable insights.
  • Map and optimize user journeys — from acquisition to retention.
  • Set up pixels, GTM/Gtag for accurate tracking.
  • Run high-performing campaigns for e-commerce, including product listings on Google and Facebook.
  • Execute app marketing campaigns with tools like Clevertap (or similar).
  • Run in-app marketing and retargeting campaigns to engage inactive users.
  • Manage remarketing funnels to boost conversions.
  • App Marketing
    via push notifications to boost engagement and conversions.

Cross-Functional Collaboration

  • Partner with sales, design, and product teams to launch unified and high-impact campaigns.

Preferred Skills

  • Hands-on experience with
    HotJar
    or similar tools to understand user behavior and optimize funnels.

Must Haves

  • 3-7 years of experience
    in paid marketing or performance marketing roles.
  • Hands-on experience in
    conversion tracking, campaign setup, and optimization
    across ad platforms.
  • Strong knowledge of
    Google Analytics
    .
  • Proven experience working in the
    e-commerce industry
    .
  • Experience in
    product listing ads
    for Google and Facebook.
  • Ability to analyze data, identify trends, and optimize campaigns for growth.
  • App Marketing experience via push notifications is a must.

  • Performance Marketing Specialist

    1 week ago

    Gurgaon, Haryana, India Procol Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Job Description Procol is India's fastest-growing procurement technology company. Founded in 2018, Procol's solutions have been securely deployed at many $1B global companies helping procurement teams reduce costs, digitize procurements, and improve compliance by replacing emails and Excel workflows with the world's most easy-to-use and secure e-sourcing...

  • Performance Marketing Specialist

    5 days ago

    Gurgaon, Haryana, India Urbanwood furniture Full time ₹ 3,60,000 - ₹ 4,20,000 per year

    Title: Performance Marketing Location: Sector 20, Gurugram Salary : 30k – 35k Experience : 3 – 4 yearsAbout UsAt Urban Wood Furniture, we believe every piece of furniture tells a story of craftsmanship, sustainability, and modern design. As we grow our online presence and expand into new markets, we are looking for a Performance Marketing Specialist who...

  • Growth & Performance Marketing Specialist

    4 days ago

    Gurgaon, Haryana, India Pravis Growth Partners Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    About Pravis:Pravis Growth Partners is a team of digital specialists who love to build and scale up brands with a focus on Content, Communities, and Commerce. Led by digital-first entrepreneurs with hands-on experience in content creation and community building, we provide marketing and communication expertise aimed at enabling brands to grow organically...

  • Performance Marketing Specialist

    6 days ago

    Gurgaon, Haryana, India yutrp Full time ₹ 6,00,000 - ₹ 8,00,000 per year

    Hiring: SEO & Performance Marketing Specialist – B2B TravelWe're a growing B2B travel company looking for a data-driven SEO & Digital Marketing Specialist to drive our online presence, optimize digital funnels, and lead paid marketing across channels. This role is ideal for someone with 2–4 years of experience in digital marketing, who understands the...

  • Performance marketing Specialist

    7 days ago

    Gurgaon, Haryana, India Herbalmax Healthcare Private Limited Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Description:Profile: Performance Marketing SpecialistLocation: Gurgaon, IndiaCompany: Herbalmax Healthcare Pvt. Ltd.Department: MarketingExperience Required: 3–5 Years (with proven high-budget campaign management)About the RoleWe are looking for a Meta Ads Specialist with hands-on experience in managing ₹20 Lakhs+ monthly ad spends across...

  • Performance marketing Specialist

    5 days ago

    Gurgaon, Haryana, India Herbalmax healthcare private limited Full time ₹ 30,00,000 - ₹ 40,00,000 per year

    Profile: Performance Marketing SpecialistLocation: Gurgaon, IndiaCompany: Herbalmax Healthcare Pvt. Ltd.Department: MarketingExperience Required: 3–5 Years (with proven high-budget campaign management)About the RoleWe are looking for a Meta Ads Specialist with hands-on experience in managing ₹40 Lakhs+ monthly ad spends across Meta platforms (Facebook,...

  • Performance Marketing Specialist

    1 week ago

    Gurgaon, Haryana, India Health Click Away Full time ₹ 20,000 - ₹ 25,000 per year

    We are hiring for Performance Marketer - SpecialistOnsite-GurgoanExperience from Marketing Agency would be added advantage.Interested Candidate please share profiles on KRA – Performance MarketerPerformance MarketingPlan, manage, and optimize campaigns on Meta Ads and Google Ads to maximize ROI, CTR, and conversions.Conduct audience research, segmentation,...

  • Performance Marketing Specialist

    6 days ago

    Gurgaon, Haryana, India Ashoka Smokeless Coal Industries Pvt. Ltd Full time ₹ 3,60,000 - ₹ 4,80,000 per year

    Performance Marketing SpecialistLocation: Gurugram (Work from Office)Salary: ₹30,000 – ₹40,000/month (based on experience)Type: Full-time, In-office onlyExperience: 3–5 years (eCommerce sales & lead generation expertise required)Joining: ImmediateAbout UsAt Amba Digital Design, we are a fast-growing creative startup specializing in digital growth,...

  • Performance Marketer

    7 days ago

    Gurgaon, Haryana, India Wattmonk Technologies Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Job Description: Performance Marketing SpecialistLocation: Gurgaon, HaryanaDepartment: MarketingAbout the Role:WattMonk is seeking a Performance Marketing Specialist to lead digital acquisition efforts, analyse marketing performance, and provide otimisationp insights to the team. You will manage paid media, outreach campaigns, and CRM flows, while monitoring...

  • Performance Marketing

    7 days ago

    Gurgaon, Haryana, India Webfynd Digital Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company DescriptionAs a well-established boutique marketing agency with over a decade of experience, Webfynd Digital emphasizes fostering organic growth, transparency, and streamlining the digital landscape. Rooted in the principle of understanding human behavior and leveraging valuable insights, we craft our strategies with precision and authenticity. Our...