Performance Marketing Specialist

5 days ago

Gurgaon, Haryana, India Urbanwood furniture Full time ₹ 3,60,000 - ₹ 4,20,000 per year

Title: Performance Marketing

Location: Sector 20, Gurugram

Salary : 30k – 35k

Experience : 3 – 4 years

About Us

At Urban Wood Furniture, we believe every piece of furniture tells a story of craftsmanship, sustainability, and modern design. As we grow our online presence and expand into new markets, we are looking for a Performance Marketing Specialist who can drive measurable growth through data-driven digital campaigns.

Role Overview

We are seeking a highly skilled Performance Marketing Specialist to plan, execute, and optimize paid marketing campaigns across multiple digital platforms. The ideal candidate will be passionate about numbers, analytical in approach, and creative in strategy—helping us boost traffic, generate leads, and increase online sales.

Key Responsibilities

· Develop, manage, and optimize paid campaigns on Google Ads, Meta (Facebook/Instagram), YouTube, and other performance channels.

· Monitor and analyze campaign performance metrics (CPC, CTR, ROAS, CAC, LTV) to ensure maximum ROI.

· Conduct A/B testing for creatives, landing pages, and audience targeting.

· Collaborate with the design and content teams to develop ad copies, creatives, and video campaigns.

· Implement remarketing/retargeting strategies to maximize conversions.

· Stay updated with the latest trends, platform updates, and industry benchmarks.

· Prepare detailed performance reports and insights for management.

· Drive SEO and organic traffic in collaboration with the marketing team.

Requirements

· Bachelor's degree in Marketing, Business, or a related field.

· 3–4 years of proven experience in performance marketing, growth marketing, or digital advertising.

· Strong expertise in Google Ads, Facebook Ads Manager, and Analytics tools (GA4, GTM, SEMrush, etc.).

· Hands-on experience with e-commerce and D2C brands.

· Strong analytical skills and data-driven mindset.

· Excellent knowledge of conversion optimization and funnel strategies.

· Proficiency in Excel/Google Sheets for data analysis and reporting.

Preferred Skills

· Experience in the furniture, lifestyle, or retail industry.

· Knowledge of influencer marketing and affiliate networks.

· Familiarity with marketing automation tools (HubSpot, Klaviyo, Mailchimp).

· Creative mindset with the ability to suggest engaging campaigns.

Job Type: Full-time

Pay: ₹30, ₹35,000.00 per month

Work Location: In person

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