Performance Marketing Specialist

Procol is India's fastest-growing procurement technology company. Founded in 2018, Procol's solutions have been securely deployed at many $1B global companies helping procurement teams reduce costs, digitize procurements, and improve compliance by replacing emails and Excel workflows with the world's most easy-to-use and secure e-sourcing platform managing a spend of 5000 Cr .

Procol is rated 4.9/5 by trusted enterprises on G2 and has been featured by Forbes. Procol is an innovative company that specializes in revolutionizing the way businesses handle procurement operations. Leveraging cutting-edge technology, Procol aims to streamline procurement processes, enhance transparency, and drive efficiency for businesses of various scales and industries.

At its core, Procol focuses on integrating digital solutions to transform traditional procurement methods, making them more accessible, efficient, and cost-effective. We're a team of ex-Google New York, Zomato, OYO who've worked at high-impact, growth companies and believe that we're on the journey of building one. We are backed by investors like Blume Ventures, Sequoia Surge, Beenext, and Rainmatter.

Hiring for Performance Marketing Specialist
A Performance Marketing Specialist drives revenue growth by planning and executing online campaigns across various channels. They excel in digital marketing, data analytics, and conversion optimization. In this role, you'll manage campaigns on PPC, social media, using data to inform decisions and optimize performance, driving traffic, acquiring leads, and boosting conversion rates.

What you'll do:

• Develop and implement comprehensive performance marketing strategies for our SaaS products to drive customer acquisition, retention, and revenue growth.
• Plan, execute, and optimize performance marketing campaigns across various digital channels, including search engine marketing (SEM), display advertising, social media advertising, affiliate marketing, with a focus on targeting SaaS buyers and decision-makers.
• Conduct thorough market research and analysis within the SaaS industry to identify target audiences, competitive landscapes, and opportunities for campaign optimization.
• Collaborate with internal teams, including product management, sales, and customer success, to ensure alignment between marketing efforts and overall business objectives.
• Continuously monitor campaign performance, analyze data, and identify areas for improvement to optimize campaign targeting, messaging, and creative elements within the SaaS context.
• Stay up to date with industry trends, best practices, and emerging technologies within the SaaS industry, and recommend innovative strategies to drive continuous improvement.

About You:

• Proven 1-5 years of experience as a Performance Marketing Specialist in a B2B SAAS.
• In-depth knowledge of performance marketing strategies, tools, and techniques within the SaaS industry across various digital channels, including SEM, display advertising, social media advertising.
• Strong analytical skills with a data-driven mindset, capable of extracting insights from campaign data within the SaaS context and making data-backed recommendations.
• Proficient in using performance marketing tools, analytics platforms, and ad management platforms (e.g., Google Ads, LinkedIn Ads Manager, Google Analytics) with a focus on SaaS metrics and analytics.
• Demonstrated experience in managing large-scale performance marketing campaigns and budgets effectively within the SaaS industry.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners within the SaaS ecosystem.
• Up-to-date with the latest industry trends, best practices, and emerging technologies in digital marketing and performance marketing within the SaaS industry.

Why you'll love Procol
At Procol, we believe our employees are our greatest asset. We offer a dynamic work environment that fosters creativity, collaboration, and growth.
Benefits include:

• Competitive salary and performance bonuses.
• Advance Salary.
• Health insurance.
• Flexible work hours.
• Opportunities for professional development and career growth.
• A vibrant, inclusive, and supportive company culture.

Locations - Gurgaon, India