Performance Marketing Specialist

3 days ago

Gurgaon, Haryana, India Exotic Mile Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Overview

We are looking for Performance Marketing Ads Specialist to support our paid marketing initiatives across Google, Meta, and other digital platforms. The ideal candidate should be analytical, execution-oriented, and passionate about scaling D2C brands through digital performance campaigns.

Key Responsibilities

Performance Marketing

  • Assist in planning, execution, and optimization of paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other platforms.
  • Monitor daily campaign performance and ensure efficient use of budgets.
  • Track and analyze performance metrics like CPC, CPA, CTR, ROAS, and conversion rates.
  • Support in conducting A/B tests on creatives, copies, and audience segments.
  • Collaborate with the creative team to ensure ad creatives align with campaign goals.

D2C Growth Support

  • Coordinate with product and website teams to ensure seamless campaign-to-website journeys.
  • Assist in optimizing landing pages, user journeys, and conversion funnels.
  • Help in running retargeting and remarketing campaigns to drive repeat purchases.

Analytics & Reporting

  • Maintain performance tracking sheets and dashboards.
  • Provide basic campaign reports (daily/weekly/monthly) with observations and improvement suggestions.
  • Work with the analytics team to implement GA4, GTM, and pixel tracking for campaign attribution.

Cross-Functional Collaboration

  • Coordinate with marketing, design, and CRM teams to ensure campaign alignment.
  • Support senior marketers in executing seasonal and new product campaigns.

Who You Are

  • 13 years of hands-on experience in performance marketing / paid media execution.
  • Familiar with Google Ads, Meta Ads Manager, and basic Google Analytics (GA4).
  • Strong in Excel/Sheets for data tracking and analysis.
  • Analytical mindset with attention to detail and curiosity to learn.
  • Proactive, reliable, and comfortable working in a fast-paced D2C environment.

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