Performance Marketing Specialist

5 days ago

Gurgaon, Haryana, India Vidyakul Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job Profile : 
Performance Management Specialist

Experience :
5-6 Years

We are looking for a highly skilled Performance Marketing Specialist with deep expertise in Meta Ads (Facebook & Instagram) and proven experience in scaling campaigns through Google Ads. The ideal candidate should have 5–6 years of experience in digital marketing, preferably within high-growth EdTech startups, and a strong track record of driving measurable ROI.

Key Responsibilities

  • Plan, execute, and optimize performance marketing campaigns across Meta Ads (core focus) and Google Ads (Search, Display, YouTube).
  • Drive user acquisition, lead generation, and revenue growth through data-driven strategies.
  • Continuously monitor campaign performance, analyze KPIs, and optimize for CPA, ROAS, and LTV.
  • Collaborate with creative and content teams to design impactful ad creatives and messaging.
  • Manage budgets efficiently to maximize ROI while ensuring scalability.
  • Conduct regular A/B tests on creatives, audiences, and bidding strategies.
  • Stay updated on the latest digital marketing trends, tools, and best practices, especially within the EdTech ecosystem.

Requirements

  • 5–6 years of experience in performance marketing with a strong focus on Meta Ads and hands-on experience with Google Ads.
  • Prior experience in EdTech startups is highly preferred.
  • Proven success in scaling paid campaigns with measurable ROI.
  • Strong analytical skills with proficiency in Google Analytics, Meta Ads Manager, and other performance tracking tools.
  • Ability to work in a fast-paced, growth-driven startup environment.
  • Excellent communication and collaboration skills

Interested candidates can share their resume on :

Job Type: Full-time

Work Location: In person

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