Performance Marketing Specialist

2 weeks ago

Gurgaon, Haryana, India Wiredus Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the job:

We are seeking a highly skilled and experienced Performance Manager to join our team. The ideal candidate will have a strong background in digital marketing, with hands-on experience in demand-side platforms (DSP), data management platforms (DMP), search engine marketing, display advertising, demand generation, and performance management across various digital channels.

Key Responsibilities:

Performance Strategy & Management:

  • Develop, execute, and optimize performance marketing strategies across multiple digital channels.

  • Monitor and analyze campaign performance, providing actionable insights to improve ROI.

  • Implement best practices for performance tracking, measurement, and reporting

Digital Campaign Management:

  • Manage end-to-end digital campaigns on platforms including Google Ads, YouTube, Meta Ads (Facebook and Instagram), and other display networks.

  • Oversee the creation, execution, and optimization of campaigns for search engines, display ads, native ads, sponsored content, reel ads, story ads, and more.

  • Utilize data management platforms (DMP) and demand-side platforms (DSP) to manage audience targeting and data segmentation.

Demand Generation:

  • Design and implement demand generation strategies to attract and convert high-quality leads.

  • Collaborate with the content team to create compelling ad copy and visuals that drive engagement and conversions.

  • Use SEO best practices and crawling techniques to enhance organic search performance and support demand generation efforts.

Platform Expertise:

  • Demonstrate deep knowledge of platforms such as Google Analytics, Google Search Console, SEMrush, and other relevant tools for performance tracking and optimization.

  • Stay updated on the latest trends and updates in digital advertising platforms, including YouTube, Meta Ads, and other emerging ad formats.

Reporting & Analysis:

  • Generate comprehensive performance reports, highlighting key metrics, insights, and recommendations for improvement.

  • Present findings to clients and internal stakeholders, providing clear and actionable strategies for enhancing campaign performance.

Required Skills & Qualifications:

Experience:

  • Minimum of 4 years of experience in digital marketing with a focus on performance management.

  • Proven track record in managing and optimizing digital campaigns across search engines, display, native, sponsored content, and social media platforms.

Technical Skills:

  • Proficiency in using DSPs, DMPs, and other ad tech tools.

  • Strong analytical skills with experience in data analysis and performance tracking.

  • Familiarity with SEO, SEM, and web crawling techniques.

  • Advanced knowledge of Google Ads, Google Analytics, YouTube Ads, Meta Ads, and other relevant platforms.

Soft Skills:

  • Excellent communication and presentation skills.

  • Strong project management abilities and attention to detail.

  • Ability to work collaboratively in a fast-paced, dynamic environment.

  • Creative thinking and problem-solving skills.

Preferred Qualifications:

  • Certification in Google Ads, Google Analytics, or other relevant digital marketing certifications.

  • Experience in a digital marketing agency setting.

  • Familiarity with programmatic advertising and real-time bidding (RTB).

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