Area Sales Manager- Retail

4 weeks ago

Surat, Gujarat, India Aswani Industries Full time
Job Description

Key Responsibilities:

Sales Target Achievement:

- Meet and exceed sales targets for the assigned region (Baroda & Ahmedabad) by promoting and selling a wide range of construction chemical products, including adhesives, sealants, waterproofing solutions, and other specialty products.
- Drive revenue growth through new customer acquisition and maintaining existing accounts.

Market Development:

- Develop and implement strategies for expanding the company s market share within the region.
- Identify new business opportunities in the retail sector and strengthen relationships with contractors, builders, architects, and distributors.

Team Leadership & Coordination:

- Manage and motivate the sales team, providing guidance and support to achieve collective goals.
- Conduct regular training and product demonstrations for the team and customers to ensure deep knowledge of products and their applications.

Customer Relationship Management:

- Build and maintain strong relationships with existing and potential customers.
- Understand customer needs and provide tailored solutions, ensuring customer satisfaction.

Market Intelligence:

- Keep abreast of market trends, competitor activities, and emerging customer needs to adapt and strategize accordingly.
- Analyze sales data to identify opportunities for product improvements or new product introductions.

Sales Reporting:

- Prepare and submit regular sales reports, including performance analysis, market insights, and sales forecasts.
- Provide feedback to senior management about market conditions, product performance, and customer preferences.

Channel Development:

- Develop relationships with key distributors, retailers, and other stakeholders to expand product availability.
- Ensure proper distribution channels are in place to achieve market penetration.

Product Launches & Promotions:

- Coordinate and lead product launches, promotions, and marketing campaigns within the region.
- Work with the marketing team to create effective sales collateral and promotional materials.

Requirements:

Education: Bachelors degree in Business Administration, Sales, Marketing, Civil Engineering, or a related field. A master s degree or MBA is a plus.

Experience:

- Minimum of 8 years of sales experience in the construction chemicals industry or related field, with at least 2 years in a managerial or supervisory role.
- Experience in retail sales, distribution management, or working with construction products is highly preferred.

Skills:

- Strong sales, negotiation, and communication skills.
- Ability to lead and motivate a sales team.
- Deep understanding of the construction chemicals market and its customer base.
- Familiarity with sales CRM tools and reporting.
- Strong analytical and problem-solving abilities.
- Proficient in MS Office and other sales-related software.

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