
Performance Marketer Meta
4 weeks ago
Key Responsibilities
- Own end-to-end paid media strategy and execution on Meta (Facebook, Instagram, etc. ) for your BU.
- Plan, manage, and optimize large-scale campaigns (minimum 5 Cr+ budgets).
- Deliver against performance KPIs: CAC, ROAS, LTV, funnel drop-offs.
- Run experiments, A/B tests, creative analysis, and audience segmentation.
- Collaborate with content/creative teams to improve ad performance.
- Continuously refine targeting, bidding, and budget allocations.
- Work closely with the Business Head and cross-functional teams (Product, Growth, Tech).
Ideal Candidate Profile
- 2 8 years of performance marketing experience in B2C brands especially Lead Generation specific companies such as Insurance, EdTech, etc
- Deep understanding of the Meta ad ecosystem (Ads Manager, attribution, pixels, APIs).
- Must have handled 5 Cr+ in annual Meta budgets.
- Strong analytical and Excel/Google Sheets skills; working knowledge of GA4 and analytics tools.
- Highly performance-focused with a bias for experimentation and data.
- Start-up experience or high-growth digital-first brand exposure is a plus.
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