Application Manager, Salesforce Marketing Cloud

Meta is looking for an experienced, self-driven Sales and Marketing (Salesforce) Application Manager who is responsible to develop and support scalable solutions to enable high impact business outcomes. The Meta Application Manager will collaborate closely with cross-functional teams and external vendors to develop product strategy, roadmaps, design, build, and deploy Salesforce Sales and Marketing solutions. You will also be responsible for planning, project delivery, and managing stakeholder engagement, training and communications and providing support to end users.

Application Manager, Salesforce Marketing Cloud Responsibilities:

• Lead cross functional teams towards predictable execution without supervision and partners with vendors, business partners, and engineering teams to implement solutions that deliver business value
• Meet with Marketing teams to understand their strategy, goals and processes understand the nature of their businesses to define needs and tailor marketing solutions using Salesforce Marketing Cloud and related systems
• Serve as the subject matter expert and advisor on the Salesforce Marketing Cloud ecosystem and stakeholder community (email studio, journey builder, mobile push, SMS, cloud pages, ad studio, WhatsApp messaging, etc.)
• Develop and implement marketing automation in Salesforce Marketing Cloud
• Imagine innovative products and solutions that solve complex business problems fully leveraging Meta's technology stack
• Enable engaging campaigns using your understanding of the nuances of email HTML and CSS within email campaigns for business teams to leverage
• Build solutions to enable creation of targeted audience segments based on email behavioral data and CRM attributes using Data
• Partner with the system support team to ensure runbooks and system monitoring are up-to-date, finding solutions for optimal performance of the marketing systems
• Set up extensions and SQL and enable marketers to deploy email campaigns including: automations, triggered emails, one-off user-initiated emails and A/B tests to improve campaign performance
• Design nurture journeys, content libraries based on best practices - actionable blueprint of the workflows/processes for lead capture, nurture, tracking and reporting that align the capabilities of the Salesforce Marketing Cloud Solution

Minimum Qualifications:

• Bachelor's degree in Computer Science, Computer Engineering, relevant technical field, or equivalent practical experience
• 5+ years of experience implementing Salesforce Applications
• 5+ years of experience working in Salesforce Marketing Cloud products, including Email Studio, Mobile Studio, Automation Studio, Content Builder and Journey Builder
• 5+ years of full lifecycle implementation experience using various SDLC methodologies
• Experience of consistently working under your own initiative, seeking feedback and input where appropriate
• Demonstrated experience with enabling and improving business processes with Salesforce Marketing Cloud along with a proven history of successfully managing Salesforce at scale
• Demonstrated experience developing, creating and authoring skills and experience interacting with internal and external stakeholders
• Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders

Preferred Qualifications:

• Experience learning in technical detail, applications, services and software
• Understanding of business processes and experience translating business requirements into user stories and solution development tasks
• Experience working with sales and marketing automation vendors like Salesforce, Marketo, Widen
• Proven track record of understanding and applying best practices in marketing to drive business success
• Certifications: Advanced Administrator, Sales Cloud Consultant, and Marketing Cloud Developer

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.