Performance Marketer

Job Title: Performance Marketer – Meta Ads

Location: India (Remote)

Shift Timings: 7 PM – 4 AM IST

About Us:

At Simplia Inc., we're not just another tech company. We're an AI-powered disruptor based in Los Angeles, revolutionizing the way small to mid-sized businesses grow through state-of-the-art digital marketing solutions. Our sights are set high—we're on a mission to evolve into a $100 million leader in the industry, and we're looking for the best of the best to join our team.

The Opportunity:

Are you an aggressive, results-obsessed performance marketer with a proven track record of driving 3X+ ROAS? Have you helped startups scale to $100 million or more in revenue with your strategies? If you're ready to lead, innovate, and be the driving force in taking a company from ambitious goals to record-breaking achievements, Simplia Inc. wants you.

This is your chance to step into a pivotal role where your expertise, leadership, and hunger for success will directly influence the trajectory of a high-growth AI company.

As a part of the initial screening process, please fill the Google Form below:

Google Form Link

What You'll Do:

Meta Ads Campaign Strategy & Management

• Develop, implement, and optimize paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.
• Lead the end-to-end campaign execution: creation, audience targeting, ad copywriting, and budget management.
• Conduct in-depth audience research and leverage Meta's targeting tools to ensure campaigns reach the right people.

Performance Analysis & Optimization

• Analyze campaign data to optimize for CPA, ROAS, CTR, and conversions.
• Continuously refine targeting, bidding strategies, and creative assets.
• Conduct A/B testing on ad creatives, formats, and audiences to improve performance.

Budget Management

• Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.
• Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.

Creative Strategy & Optimization

• Collaborate with creative teams to develop engaging ad formats (carousel, video, static, etc.).
• Optimize creative assets for engagement, conversions, and campaign performance.

Reporting & Communication

• Generate and present campaign reports with actionable insights.
• Align with clients/internal stakeholders on objectives, updates, and strategies.

Meta Ads Best Practices & Compliance

• Ensure all campaigns adhere to Meta's advertising policies.
• Stay updated with Meta Ads innovations and features for improved performance.

Cross-Functional Collaboration

• Work with design, content, and analytics teams for aligned execution.
• Ensure proper tracking, pixel setup, and accurate data flow.

Continuous Learning & Improvement

• Stay ahead of social media advertising trends and Meta platform updates.
• Experiment with new formats and features to maximize opportunities.

Qualifications:

Must Have:

• Meta Ads Certification (Mandatory)
• Proven experience running Meta Ads campaigns with measurable results.
• Strong understanding of CPA, ROAS, CTR, and conversion tracking.
• Proficiency in Meta Ads Manager and related tools.
• Excellent communication and reporting skills.

Preferred Skills:

• Meta Blueprint Certification or equivalent advanced credentials.
• Experience with advanced ad formats like Dynamic Ads & Instagram Stories Ads.
• Familiarity with Google Analytics or third-party analytics platforms.

What You Bring:

• Experience: 5+ years in performance marketing, scaling startups or working with high-impact agencies.
• Proven Track Record: Delivered 3X+ ROAS and scaled campaigns contributing to $100M+ revenue growth.
• Leadership Excellence: Ability to mentor, guide, and manage marketing teams.
• Technical Mastery: Expertise in Meta Ads and digital marketing tools.
• Aggressive & Goal-Oriented: Relentless focus on achieving measurable business growth.
• Analytical Prowess: Skilled in turning complex data into impactful strategies.
• Exceptional Communication: Confident in influencing and inspiring clients & teams.

What We Offer:

• Competitive Pay: With performance-based incentives for top achievers.
• Remote Flexibility: Work from anywhere in India on US shift timings.
• High-Impact Role: Your strategies will directly influence company growth.
• Growth-Focused Environment: Thrive in a culture that celebrates innovation and big wins.
• Legacy Opportunity: Play a key role in Simplia Inc.'s journey to unicorn status.

Commitment:

We seek dedicated professionals who are ready to invest their expertise and passion into building Simplia Inc. into a $100M+ leader.

If you're a growth-driven Performance Marketer with mandatory Meta Ads Certification, ready to lead campaigns that change the game, we want to hear from you.