Performance Marketing

1 week ago

Bengaluru, Karnataka, India BikenBiker Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job description:

Key Responsibilities
:

  1. Execute, and optimize paid marketing campaigns across platforms (Google Ads, Facebook/Instagram, LinkedIn, etc.) and report to the Marketing Head.
  2. Manage ad budgets efficiently to maximize ROI and achieve performance targets (CPA, ROAS, CPL) Continuously A/B test creatives, ad copies, targeting, and landing pages
  3. Monitor and report on performance metrics using tools like Google Analytics, Meta Ads Manager, and other attribution tools
  4. Conduct keyword research and audience segmentation to improve targeting precision
  5. Stay up-to-date with the latest trends in digital advertising and platform algorithms
  6. Track, analyze, and report campaign performance with actionable insights
  7. Suggest strategies to increase brand visibility and conversions through paid media
  8. Create content for static posts and align the production team to execute video shoots for social media and Youtube.

Requirements:

  1. Bachelor's degree in Marketing, Business, or related field
  2. 1–3 years of hands-on experience in performance marketing or digital advertising
  3. Proficiency with Google Ads, Facebook/Meta Ads Manager, and LinkedIn Ads
  4. Strong understanding of web analytics (Google Analytics, UTM tracking, etc.)
  5. Excellent Excel/Google Sheets and reporting skills
  6. Familiarity with tools like Google Tag Manager, Hotjar, or SEMrush is a plus
  7. Proficiency with tools such as Photoshop, Adobe, Canva, Lightroom.
  8. Good communication skills and a keen eye for ad creative and messaging
  9. Self-starter with a performance-driven mindset

Preferred Skills (Good to Have):

  1. Experience with eCommerce or D2C campaigns
  2. Knowledge of SEO basics and content marketing

  3. Exposure to CRM platforms or marketing automation tools (e.g., HubSpot, Mailchimp)

  4. Experience in the motorcycle industry is a plus.

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