Performance Marketer

Company Description

Welcome to Kaizen Que, where the future of digital marketing meets unparalleled expertise. Serving clients in Australia, India, and the USA, we specialize in delivering innovative marketing strategies that drive growth and success with professionalism and creativity. Customer data is the cornerstone of effective marketing in today's digital landscape. By harnessing insights from data, we tailor our strategies to meet each client's unique needs, ensuring precision in targeting and maximizing return on investment. At Kaizen Que, we are committed to providing our clients with the most effective and forward-thinking marketing solutions.

JOB DESCRIPTION

JOB TITLE: Performance Marketing Specialist

Location:
Bangalore South.

Experience:
2-5 years

Position Summary:

We are looking for an experienced and results-driven Performance Marketing Specialist to join our dynamic marketing team. The ideal candidate will have in-depth knowledge of Google Ads, native advertising, affiliate marketing, and influencer marketing. You will be responsible for driving measurable growth through data-driven strategies, campaign optimization, and innovative marketing initiatives.

Key Responsibilities:

• Campaign Strategy & Execution:
• Develop and implement comprehensive performance marketing strategies across Google Ads, native ads platforms (e.g., Taboola, Outbrain), affiliate programs, and influencer partnerships.

• Plan, execute, and optimize paid campaigns to meet performance KPIs such as ROI, ROAS, CTR, and CPL.

• Google Ads Expertise:

• Manage and optimize campaigns across Search, Display, YouTube, and Shopping Ads.

• Conduct thorough keyword research, create ad copy, and perform A/B testing to enhance campaign performance.

• Native Advertising:

• Plan and execute native ad campaigns to deliver high-quality traffic and conversions.

• Monitor performance metrics and make data-driven adjustments to improve campaign effectiveness.

• Affiliate Marketing:

• Build and manage affiliate networks, ensuring alignment with brand goals.

• Collaborate with affiliates to optimize partnerships and drive incremental sales.

• Influencer Marketing:

• Identify and collaborate with influencers to enhance brand awareness and drive conversions.

• Negotiate contracts, track influencer performance, and measure ROI.

• Analytics & Reporting:

• Track and analyze campaign performance metrics using tools like Google Analytics, Ads Manager, and native ad platforms.

• Generate detailed performance reports and provide actionable insights for continuous improvement.

• Budget Management:

• Allocate and manage campaign budgets efficiently to maximize ROI.

• Monitor spending and ensure campaigns are within budget while achieving target outcomes.

• Stay Updated on Trends:

• Keep up-to-date with the latest trends, tools, and techniques in performance marketing, including algorithm changes and emerging advertising platforms.

Qualifications:

• Experience: 2+ years in performance marketing with hands-on experience in Google Ads, native ads, affiliate marketing, and influencer campaigns.
• Education: Bachelor's degree in Marketing, Business, or a related field.

Skills:

• Strong expertise in Google Ads and native advertising platforms.
• Proficiency in analytics tools like Google Analytics, SEMrush, and AdWords Manager.
• Experience with affiliate management platforms (e.g., CJ Affiliate, Rakuten).
• Knowledge of influencer marketing tools and platforms.
• Data-driven mindset with strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.

Key Attributes:

• Results-oriented with a proven track record of meeting and exceeding performance goals.
• Highly organized and detail-oriented with the ability to manage multiple campaigns simultaneously.
• Creative thinker with the ability to develop innovative campaigns.
• Strong negotiation and relationship-building skills.

Note: Interested ones can also send their resume to