Performance Marketer
1 week ago
Responsibilities:
Own paid performance across Google Ads, Meta Ads, LinkedIn Ads, and retargeting networks
Develop full-funnel paid campaigns targeting wholesale distributors across priority verticals
Write ad copy, set up A/B tests, define budgets, and optimize for CPL, CAC, and ROAS
Collaborate with design and content teams on creative assets, landing pages, and keyword-targeted content
Build and manage retargeting strategies across platforms (Google Display, Meta, LinkedIn)
Identify and scale best-performing audience segments using firmographic and intent signals
Monitor performance, report on KPIs, and iterate rapidly to improve conversions and pipeline impact
Stay ahead of ad platform changes, targeting capabilities, and benchmark trends for B2B SaaS
What Were Looking For
3+ years in performance marketing for B2B SaaS, ideally with vertical SaaS or industry-specific products
Deep hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads
Strong understanding of B2B buyer journeys, especially in mid-market andenterprise segments
Experience managing retargeting and remarketing campaigns across platforms
Ability to build and optimize full-funnel campaigns (TOFU MOFU BOFU)
Data-driven mindset with strong grasp of conversion tracking, attribution, andreporting
Comfortable working with cross-functional teams (growth, sales, design, product marketing)
Preference for candidates with experience marketing to U.S.-based audiences
Bonus: Experience marketing to wholesale, manufacturing, or distributor audiences
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