GM/AVP- Performance Marketing | BFSI | 7+yrs exp

4 days ago

Gurgaon, India Michael Page Full time

About Our Client

The hiring organisation is a large health insurance provider known for its innovative products and customer-centric approach. The company operates in a fast-paced environment and focuses on delivering excellence in the insurance industry.

Job Description

· Plan, create, and manage paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, affiliates.

· Generate regular reports on campaign performance and present findings to stakeholders.

· Work closely with sales, product, and marketing teams to align campaigns with business objectives.

· Business Delivery while maintaining COA

· Stake holder management

· Perform A/B testing on ad creatives, landing pages, and targeting strategies.

· Stay updated on industry trends, platform updates, and best practices in paid marketing.

Monitor campaign performance using analytics tools; analyze data to identify trends, insights, and areas for improvement.

The Successful Applicant

- 7-12 years of experience on the brand side (not agency) in BFSI, NBFC, FMCG, Insurance, Fintech, or E-commerce

- Proven ability in stakeholder management and handling large monthly spends (₹5-8 Cr)

- Strong expertise in performance marketing & paid advertising (Google, Meta, COA management, lead gen campaigns)

- Hands-on experience with marketing automation & CRM tools (Webengage, Lemnisk, MoEngage, etc.)

What's on Offer

- Opportunity to work in a leading health insurance organisation.

- Collaborative and supportive company culture.

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