
GM/AVP- Performance Marketing | BFSI | 7+yrs exp
4 weeks ago
About Our Client
The hiring organisation is a large health insurance provider known for its innovative products and customer-centric approach. The company operates in a fast-paced environment and focuses on delivering excellence in the insurance industry.
Job Description
· Plan, create, and manage paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, affiliates.
· Generate regular reports on campaign performance and present findings to stakeholders.
· Work closely with sales, product, and marketing teams to align campaigns with business objectives.
· Business Delivery while maintaining COA
· Stake holder management
· Perform A/B testing on ad creatives, landing pages, and targeting strategies.
· Stay updated on industry trends, platform updates, and best practices in paid marketing.
Monitor campaign performance using analytics tools; analyze data to identify trends, insights, and areas for improvement.
The Successful Applicant
- 7-12 years of experience on the brand side (not agency) in BFSI, NBFC, FMCG, Insurance, Fintech, or E-commerce
- Proven ability in stakeholder management and handling large monthly spends (₹5-8 Cr)
- Strong expertise in performance marketing & paid advertising (Google, Meta, COA management, lead gen campaigns)
- Hands-on experience with marketing automation & CRM tools (Webengage, Lemnisk, MoEngage, etc.)
What's on Offer
- Opportunity to work in a leading health insurance organisation.
- Collaborative and supportive company culture.
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