Gm/avp- Performance Marketing | Bfsi | 7+yrs Exp

21 hours ago

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Performance Marketing Manager will manage digital paid advertising across channels Google Meta affiliates native social The role focuses on campaign-specific results driving acquisition while maintaining COA Requires expertise in paid media analytics audience targeting stakeholder partner management to deliver strong lead generation and sales growth Plan create and manage paid marketing campaigns on platforms such as Google Ads Facebook Ads Instagram LinkedIn affiliates Generate regular reports on campaign performance and present findings to stakeholders Work closely with sales product and marketing teams to align campaigns with business objectives Business Delivery while maintaining COA Stake holder management Perform A B testing on ad creatives landing pages and targeting strategies Stay updated on industry trends platform updates and best practices in paid marketing Monitor campaign performance using analytics tools analyze data to identify trends insights and areas for improvement Be a part of the growing digital channel for a leading brandGrowth opportunity 7-12 years of experience on the brand side not agency in BFSI NBFC FMCG Insurance Fintech or E-commerce Proven ability in stakeholder management and handling large monthly spends 5-8 Cr Strong expertise in performance marketing paid advertising Google Meta COA management lead gen campaigns Hands-on experience with marketing automation CRM tools Webengage Lemnisk MoEngage etc The hiring organisation is a large health insurance provider known for its innovative products and customer-centric approach The company operates in a fast-paced environment and focuses on delivering excellence in the insurance industry Opportunity to work in a leading health insurance organisation Collaborative and supportive company culture

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