Area Franchise Manager 09/08/2025

4 weeks ago

Mumbai, Maharashtra, India Aditya Birla Insulators Full time
Job Description

Franchise Partner Development & Conversion

- Work jointly with the Sales team to identify and shortlist top-performing dealers for conversion into Franchise partners
- Develop and maintain a robust pipeline of potential Franchise partners
- Drive conversion of selected dealers into Franchise stores
- Plan and support the upgradation of existing franchise partners to higher tiers

Retail Excellence Management

- Evaluate and monitor the Retail Excellence Score (RES) across all franchise stores
- Drive improvement in RES through DDE across parameters such as store hygiene, visual merchandising (VM), customer feedback capture, and POS billing adherence
- Conduct quarterly audits to track franchise retail excellence performance
- Create awareness among franchise partners about the importance and impact of RES

Marketing, VM & Focus Product Sales Support

- Support execution of all ATL/BTL Marketing and VM campaigns in Franchise stores
- Ensure proper placement, display, and promotion of focused products through colour consulting and painting services
- Monitor effectiveness of VM arrangements and recommend improvements as needed
- Execute promotional campaigns in coordination with Franchise Partners

Store Launch & Upgradation Support

- Coordinate the planning and execution of new Franchise store launches
- Ensure smooth operations during store openings with complete handholding for the first 6 months
- Support upgradation planning and execution for existing Franchise stores

Business Performance Monitoring

- Track and review the business performance of Franchise stores
- Identify underperforming stores and implement corrective actions to improve their performance
- Drive sales of value-added products and services through franchise channels
- Track ROI of Franchise stores by monitoring sales and cost metrics

Relationship & Conflict Management

- Build and maintain strong relationships with top Franchise Partners in the territory
- Manage and resolve conflicts arising within Franchise and non-Franchise stores
- Coordinate with the Sales team for timely resolution of escalated issues

Training & Capability Building

- Train Franchise dealer staff on company systems, processes, and retail excellence standards
- Conduct regular training on increasing conversions, upselling, cross-selling, and customer service excellence

Tally & EDC Enablement

- Ensure timely installation of Tally and EDC machines in all finalized stores
- Collect EDC consent forms during the agreement signing process
- Drive adoption and integration of Tally and EDC solutions in Franchise stores

Paint Consultant (PC) Management

- Coordinate with RD Zonal Associate team for PC hiring
- Monitor and improve productivity of PCs by ensuring timely CRM data updates
- Conduct regular reviews and follow-ups for PC performance

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