Email Deliverability Manager

12 hours ago

Bengaluru, India Weekday AI Full time

This role is for one of the Weekday's clients Location: Bengaluru, Gurgaon JobType: full-time Requirements Key Responsibilities Email Deliverability & Optimization - Oversee and optimize email deliverability to ensure campaigns consistently reach inboxes. - Proactively identify and resolve issues related to spam traps, blacklists, and IP/domain reputation. - Implement and maintain authentication standards including SPF, DKIM, and DMARC. Performance Tracking & Insights - Monitor key deliverability metrics such as bounce rates, spam complaints, and inbox placement. - Analyze performance reports and provide actionable recommendations to enhance campaign outcomes. Infrastructure Management - Collaborate with IT/DevOps teams to maintain reliable and scalable email delivery systems. - Partner with ESPs to troubleshoot and improve deliverability challenges. Compliance & Best Practices - Ensure adherence to global email regulations including CAN-SPAM, GDPR, and CASL. - Guide internal teams on email list hygiene, segmentation, and permission-based marketing practices. Strategy & Innovation - Develop and execute strategies to enhance overall email deliverability and performance. - Stay updated with industry trends, tools, and emerging best practices to continuously improve deliverability strategy. Requirements & Qualifications - 3–5 years of experience in email deliverability, preferably within a B2B environment. - Strong expertise in email authentication standards (SPF, DKIM, DMARC). - Experience with deliverability and campaign performance tools (e.g., Smartlead, Lemlist, Clay). - Solid understanding of global email compliance standards (CAN-SPAM, GDPR). - Strong analytical mindset with the ability to derive data-driven insights and solve complex deliverability challenges. - Excellent communication skills, with the ability to simplify technical information for various stakeholders. - Bachelor’s degree in Marketing, IT, or a related discipline (preferred).

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