Zonal Head

3 weeks ago

Delhi, Delhi, India Thema Corporate Services Full time
Key Responsibilities

Market & Strategy

- Conduct market research, competitive analysis, and gather customer insights to identify opportunities and pain points.
- Track competition, industry trends, and market developments to support strategic decision-making.
- Define market growth strategy and align organizational efforts to achieve annual targets.

Product & Channel Engagement

- Collaborate with internal teams to develop trade marketing requirements and specifications.
- Lead initiatives to onboard, train, and engage channel partners including dealers, retailers, influencers (architects, masons, interior designers, and contractors).
- Drive adoption and execution of product launches in alignment with sales and marketing teams.

Trade & Retail Execution

- Plan and implement in-store visibility initiatives including POP materials, signage, branding, and displays.
- Support expansion of exclusive stores (franchisee) and MBOs while enhancing customer experience at touchpoints.
- Execute zonal activations such as retail promotions, roadshows, exhibitions, trade events, and influencer meets.
- Collaborate with agencies to deliver impactful BTL activities that drive brand visibility and footfall.

Performance Tracking & Reporting

- Maintain dashboards to monitor scheme effectiveness, dealer performance, and branding compliance.
- Regularly report on trade marketing KPIs such as footfall uplift, secondary sales growth, brand recall, and partner satisfaction.
- Track key product and trade metrics, analyze performance, and provide data-driven recommendations.

Financial & Administrative

- Effectively manage zonal trade marketing budgets, ensuring ROI on spend.
- Ensure timely invoice submission and monthly provisioning.
- Maintain transparent reporting to stakeholders on progress and execution.

Desired Candidate Profile

- 10+ years of experience in Trade Marketing, preferably in Building Materials / FMCG / Consumer Durables industry.
- Strong understanding of channel dynamics, retail execution, and influencer engagement.
- Excellent stakeholder management, communication, and leadership skills.
- Proven track record of driving trade visibility, dealer engagement, and market growth.
- Ability to manage budgets and deliver cost-effective trade marketing programs.

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