Head – Online

24 hours ago

Delhi, Delhi, India Flatkick Designs Full time ₹ 15,00,000 - ₹ 28,00,000 per year

Job Title
: Head Online & Distribution Sales

Department:
 Sales & Distribution

Location:
 Delhi

Reports To:
 Founder

Industry:
 Footwear (Mandatory experience required)

Job Overview:

We are seeking an experienced and results-driven 
Head of Distribution Sales
 to lead and manage our nationwide distribution network for our footwear business. The ideal candidate will bring deep expertise in footwear sales and distribution, with a strong understanding of regional market dynamics, distributor/channel partner management, and retail penetration strategies.

This leadership role demands a strategic thinker who can build and scale distribution channels, drive revenue growth, and manage high-performing teams across geographies.

Key Responsibilities:

  • Sales Strategy & Planning:
  • Develop and execute the national distribution sales strategy aligned with business goals.
  • Create short-term and long-term sales plans with clear KPIs and growth targets.
  • Define pricing, margin, and promotional strategies to optimize sell-in and sell-through.
  • Distribution Network Management:
  • Identify, appoint, and onboard distributors and channel partners in untapped and strategic markets.
  • Strengthen and expand the distribution footprint across urban and rural markets.
  • Build strong relationships with distributors, ensuring loyalty, transparency, and performance.
  • Team Leadership:
  • Lead and mentor a team of regional/zonal sales managers and field executives.
  • Set clear objectives, provide coaching, and monitor performance across all levels.
  • Ensure seamless coordination between sales, supply chain, and marketing teams.
  • Market Development:
  • Monitor and analyze market trends, competitor activities, and customer behavior.
  • Drive demand generation activities and retail development in coordination with marketing teams.
  • Innovate distribution strategies to penetrate new markets and drive revenue in existing territories.
  • Operations & Reporting:
  • Ensure timely forecasting, inventory planning, and order fulfillment through the distribution channel.
  • Track daily, weekly, and monthly sales reports and present insights to senior leadership.
  • Monitor distributor ROI, credit limits, and adherence to company policies.

Key Requirements:

  • Experience:
  • Minimum 
    10–15 years
     of sales experience in the 
    footwear industry
    , with at least 
    5 years in a senior distribution leadership role
    .
  • Proven experience in setting up and scaling distribution networks pan-India.
  • Education:
  • Bachelor's degree in Business Administration, Marketing, or related field. MBA preferred.
  • Skills:
  • In-depth understanding of footwear industry dynamics and distribution models.
  • Strong leadership and team management skills.
  • Excellent negotiation, communication, and analytical abilities.
  • Willingness to travel extensively.

Preferred Attributes:

  • Demonstrated ability to grow market share and open new markets.
  • High commercial acumen with strong decision-making ability.
  • Ability to work in a fast-paced, evolving environment.

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