Performance Marketing Manager

4 weeks ago

Mumbai, Maharashtra, India phab Full time
Company Description

phab was founded with the mission to make healthy snacking both delicious and accessible. Driven by a team of nutritionists, scientists, and food enthusiasts, phab creates snacks that focus on protein, lack trans fats, GMOs, and harmful sugars. Our product range includes milkshakes, protein bars, energy bars, granola bars, superfood bombs, and protein powders. You can find our products in major grocery stores and online marketplaces throughout India. Learn more at getphab.com and follow us on Instagram at instagram.com/getphab.

Role Description

This is a full-time on-site role for a Performance Marketing Manager at our Mumbai office. The Performance Marketing Manager will be responsible for developing and implementing marketing strategies, managing online advertising campaigns, analyzing performance metrics, optimizing marketing efforts, and collaborating with cross-functional teams. The ideal candidate will focus on increasing brand visibility and driving customer acquisition through various digital channels.

Qualifications

- Experience in developing and executing digital marketing strategies
- Proficiency in digital advertising platforms, including Quick Commerce, Facebook Ads, and other PPC channels
- Knowledge of A/B testing methods and campaign optimization.
- Proficiency in analyzing performance data and metrics to optimize campaigns
- Strong understanding of SEO and SEM techniques
- Excellent analytical, problem-solving, and communication skills
- Ability to work collaboratively with cross-functional teams
- Bachelor's degree in Marketing, Business, or related field
- Experience in the consumer goods industry is a plus

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