Urgent: Retention Marketing Specialist

2 days ago

Delhi India Sneakare Full time

Job Description Job Description- Retention Marketing Specialist Location: Kirti Nagar Delhi Department: Marketing Reports to: Marketing head Role Overview As aRetention Marketing Specialist, you will be responsible for building, executing, and optimizing Sneakare'semail and WhatsApp marketing strategy. Your role will be to design personalized customer journeys, create engaging communication, and constantly test and innovate to maximize customer lifetime value. Key Responsibilities 1.Retention Strategy & Execution - Build and execute retention campaigns onEmail (Klaviyo)andWhatsApp (Business on Bot). - Plan and manage campaigns for product launches, cross-sell, up-sell, re-engagement, and loyalty. - Ensure campaign content aligns with Sneakare's branding and tone. 2.Lifecycle Marketing - Create and optimizeemail and WhatsApp flows(welcome journeys, post-purchase flows, abandoned cart flows, win-back campaigns). - Run A/B testing for subject lines, creative content, messaging styles, and CTAs. 3.Audience Segmentation - Segment customers based on behavior, purchase frequency, order value, and engagement. - Develop specific strategies for high-value customers, dormant customers, and repeat buyers. 4.Performance Tracking - Track key retention metrics: repeat purchase rate, churn rate, LTV, CTRs, and conversion. - Share reports with actionable insights and improvement plans. 5.Innovation & Optimization - Constantly improve email and WhatsApp content through testing and data-driven changes. - Stay updated with the latest trends in retention marketing and implement new ideas. 6.Collaboration - Coordinate with design, social media, and product teams to ensure campaign consistency. - Work with leadership to align retention campaigns with brand launches and business goals. Desired Skills & Qualifications - 12 years of experiencein email and retention marketing for D2C/e-commerce brands. - Strong hands-on experience withKlaviyo (Email). - Exposure toWhatsApp (Business on Bot platforms)for retention campaigns. - Knowledge ofaudience segmentation, personalization, and lifecycle flows. - Analytical skills with the ability to turn data into actionable insights. - Strong communication and project management skills. - Creative thinker with attention to detail. Interested candidates can directly apply on [Confidential Information]

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