Retention Marketing Specialist

3 weeks ago

Noida Uttar Pradesh India, Ghaziabad Sotrue Full time

Job Description

Brand: Sotrue

Location: Sector 6, Noida (In-Office)

Role: Retention Marketing Specialist

About Us:

Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.

Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible.

With strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast — on track to reach ₹100 Cr ARR by 2026.

Our leadership team includes professionals from Bain & Co. and KPMG.

Role Overview:

We’re looking for a Retention Marketing Specialist to own and scale Sotrue’s lifecycle marketing initiatives across WhatsApp, Email, and SMS. The ideal candidate is both creative and analytical — capable of designing campaigns that boost engagement, repeat purchases, and overall Customer Lifetime Value (LTV).

Key Responsibilities:

  • Build and execute retention campaigns across WhatsApp, Email & SMS.
  • Develop personalized customer journeys and segmentation strategies.
  • Analyse customer cohorts to uncover reactivation & upsell opportunities.
  • Track & optimise key metrics — repeat rate, CTR, open rate, ROAS, LTV.
  • Collaborate with brand & creative teams for impactful communication.
  • Experiment with fresh, data-backed retention ideas beyond standard playbooks.

Qualifications:

  • 1-2 years of experience in retention or CRM marketing, preferably in D2C, beauty, or personal care.
  • Strong copywriting instinct and understanding of consumer psychology.
  • Hands-on with CRM tools (e.g., WebEngage, Klaviyo, LimeChat, Kwikchat (Gokwik) ).
  • Analytical mindset; familiarity with LTV, CAC, ROAS metrics.
  • Professional, punctual, and accountable — thrives in a fast-paced startup.

Why Join Sotrue:

  • Lead retention for one of India’s fastest-growing beauty brands.
  • Direct collaboration with a high-caliber leadership team.
  • Ownership of strategy + execution in a high-impact role.
  • Fast-track growth in the booming D2C personal care space.
  • Creative, dynamic, and ambitious culture with competitive pay & perks.

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