Retention Marketing Specialist

3 weeks ago

New Delhi, India Sotrue Full time

Job Description Brand:Sotrue Location:Sector 6, Noida (In-Office) Role:Retention Marketing Specialist About Us: Sotrue is India’s firstglow-first beauty brand , reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles. Built for the women of Bharat who want glow they can trust, Sotrue blendshigh-performance formulas, inclusive shades, and relatable storytellingto make beauty simple and accessible. With strong presence acrossD2C, marketplaces, and quick commerce , we’re scaling fast — on track to reach₹100 Cr ARR by 2026 . Our leadership team includes professionals fromBain & Co.andKPMG . Role Overview: We’re looking for aRetention Marketing Specialistto own and scale Sotrue’s lifecycle marketing initiatives acrossWhatsApp, Email, and SMS . The ideal candidate is both creative and analytical — capable of designing campaigns that boost engagement, repeat purchases, and overallCustomer Lifetime Value (LTV) . Key Responsibilities: Build and executeretention campaignsacross WhatsApp, Email & SMS. Developpersonalized customer journeysand segmentation strategies. Analysecustomer cohortsto uncover reactivation & upsell opportunities. Track & optimise key metrics — repeat rate, CTR, open rate, ROAS, LTV. Collaborate with brand & creative teams for impactful communication. Experiment withfresh, data-backed retention ideasbeyond standard playbooks. Qualifications: 1-2 years of experience inretention or CRM marketing , preferably in D2C, beauty, or personal care. Strongcopywriting instinctand understanding of consumer psychology. Hands-on with CRM tools (e.g.,WebEngage, Klaviyo, LimeChat, Kwikchat (Gokwik)). Analytical mindset; familiarity withLTV, CAC, ROASmetrics. Professional, punctual, and accountable — thrives in a fast-paced startup. Why Join Sotrue: Lead retention for one of India’s fastest-growing beauty brands. Direct collaboration with ahigh-caliber leadership team . Ownership ofstrategy + executionin a high-impact role. Fast-track growth in thebooming D2C personal care space . Creative, dynamic, and ambitious culture withcompetitive pay & perks .

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