Retention Marketing Specialist

2 days ago

New Delhi, India Sotrue Full time

Job DescriptionBrand: SotrueLocation: Sector 6, Noida (In-Office)Role: Retention Marketing SpecialistAbout Us:Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles.Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible.With strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast — on track to reach ₹100 Cr ARR by 2026.Our leadership team includes professionals from Bain & Co. and KPMG.Role Overview:We’re looking for a Retention Marketing Specialist to own and scale Sotrue’s lifecycle marketing initiatives across WhatsApp, Email, and SMS. The ideal candidate is both creative and analytical — capable of designing campaigns that boost engagement, repeat purchases, and overall Customer Lifetime Value (LTV).Key Responsibilities:- Build and execute retention campaigns across WhatsApp, Email & SMS. - Develop personalized customer journeys and segmentation strategies. - Analyse customer cohorts to uncover reactivation & upsell opportunities. - Track & optimise key metrics — repeat rate, CTR, open rate, ROAS, LTV. - Collaborate with brand & creative teams for impactful communication. - Experiment with fresh, data-backed retention ideas beyond standard playbooks.Qualifications:- 1-2 years of experience in retention or CRM marketing, preferably in D2C, beauty, or personal care. - Strong copywriting instinct and understanding of consumer psychology. - Hands-on with CRM tools (e.g., WebEngage, Klaviyo, LimeChat, Kwikchat (Gokwik) ). - Analytical mindset; familiarity with LTV, CAC, ROAS metrics. - Professional, punctual, and accountable — thrives in a fast-paced startup.Why Join Sotrue:- Lead retention for one of India’s fastest-growing beauty brands. - Direct collaboration with a high-caliber leadership team. - Ownership of strategy + execution in a high-impact role. - Fast-track growth in the booming D2C personal care space. - Creative, dynamic, and ambitious culture with competitive pay & perks.

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