Jetlearn - Brand & Content Lead (5-9 Yrs) Delhi Ncr (marketing/pr/advertising)

3 weeks ago

Delhi, India JetLearn Full time

Role SummaryWe re hiring a marketer who will grow Jetlearn s brand from the inside out with five years of experience You ll turn deep customer insight parents learners educators into positioning activate it across our people product and processes and only then scale it externally This is not a pure PR events role - Title Brand Content Lead- Location New Delhi - Team Marketing tight partnership with Product Admissions Sales Student Success Academics What You ll Own 1 Customer Insight Engine - Continuous discovery parent learner interviews win loss NPS VOC with Admissions Success - Maintain personas JTBD and decision journey awareness - trial - enrollment - retention - Monthly Voice of Customer readouts with actions and owners 2 Brand Strategy Narrative Internal First - Define refresh Jetlearn s positioning value prop and proof points outcomes curriculum quality safety flexibility - Codify brand pillars tone and visual guardrails keep a living brand system in partnership with Design - Build internal campaigns kickoffs training tools so every team tells one coherent story 3 Go-to-Market Enablement - Convert the narrative into enablement admissions pitch objection handling FAQs one-pagers case studies - Partner with Product Academics on launches ensure internal readiness before any external moment - Build a customer-evidence pipeline testimonials parent reviews student spotlights portfolio showcases 4 External Brand Building after internal readiness - Scale through owned site blog email earned speaking contributed content and select paid - Lead integrated insight-led campaigns e g back-to-school skills pathways with clear success metrics - Engage PR creators partners only to amplify a proven narrative 5 Measurement Improvement - Dashboard connecting brand health - engagement - enrollments retention - Experiment on messaging and channels run post-mortems and share learnings Preferred Background - eCommerce Branding and Marketing- FMCG Branding and Marketing- D2C Branding and Marketing ref updazz com

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