Brand & Customer Marketing Manager
4 days ago
About the Role
We're hiring a Brand & Content Lead who can define JetLearn's voice and bring it to life across every touchpoint - from brand positioning and internal storytelling to content creation and go-to-market messaging.
This is an individual contributor role for someone who thrives at the intersection of strategy and execution - someone who loves thinking deeply about brand narrative
and
writing content that moves people to action.
You'll work independently, partner closely with cross-functional teams, and ensure every message, campaign, and launch reflects a unified brand story.
What You'll Own
Customer & Insight Engine
Lead continuous customer discovery: parent and learner interviews, win/loss analysis, and Voice of Customer programs with Admissions and Success teams.
Maintain and evolve parent/learner personas, Jobs-To-Be-Done (JTBD), and decision journeys (awareness → trial → enrollment → retention).
Run monthly "Voice of Customer" readouts—turning insights into clear actions and ownership.
Brand Strategy & Narrative (Internal First)
Define and refine JetLearn's positioning, value proposition, and proof points (outcomes, flexibility, curriculum quality, global trust).
Codify JetLearn's brand pillars, tone of voice, and storytelling framework in collaboration with Design.
Lead internal storytelling campaigns, training, and toolkits—so every team speaks one brand language.
Content & Messaging Enablement
Translate the brand narrative into high-impact assets: admissions pitches, FAQs, case studies, website copy, and launch playbooks.
Partner with Product and Academics to craft messaging for new features, curricula, and launches.
Build a pipeline of customer stories—testimonials, student spotlights, and project showcases—to bring JetLearn's impact to life.
External Brand Storytelling
Drive owned and earned campaigns across website, blog, email, and select paid/partner channels.
Conceptualize and execute narrative-led brand campaigns (e.g., Back-to-School, AI Learning Pathways).
Collaborate with PR partners, creators, and media outlets to amplify JetLearn's story - only after internal alignment and readiness.
Measurement & Improvement
Develop and track a simple dashboard connecting brand health → engagement → enrollments/retention.
Experiment with content formats and messaging angles to test resonance.
Conduct quarterly brand retrospectives to refine clarity and impact.
You'll Thrive Here If You…
Think like a strategist but write like a storyteller.
Are comfortable owning projects end-to-end without direct reports.
Love distilling complex ideas (AI, coding, robotics) into parent-friendly, emotionally resonant messages.
Have 5–8 years of experience in brand or content marketing, ideally in D2C, eCommerce, or EdTech.
Can switch easily between strategy decks and long-form content without losing the big picture.
Believe that brand is built through consistency, empathy, and storytelling - not just design or ads.
Preferred Background
Experience in D2C, eCommerce, or FMCG brand storytelling.
Familiarity with education, parenting, or youth-focused audiences.
Proven ability to craft messaging and tone for global audiences.
Why JetLearn
You'll be shaping how the world perceives technology learning for the next generation.
You'll join a mission-driven team that combines education, AI, and creativity to empower millions of young minds—and you'll help tell that story to the world.
-
Performance Marketing Executive
4 weeks ago
Delhi, India Brand Catapult Full timeBrand Catapult We are a team of marketers who want to revolutionize the world of marketing and branding through meticulous research, strategic thinking, and intelligent communication. We aspire to elevate brands by seamlessly integrating creativity and data-driven insights, empowering them to make a meaningful impact and inspire positive change on a global...
-
Performance Marketing Executive
2 weeks ago
Delhi, Delhi, India Brand Catapult Full time ₹ 1,04,000 - ₹ 1,30,878 per yearBrand CatapultWe are a team of marketers who want to revolutionize the world of marketing and branding through meticulous research, strategic thinking, and intelligent communication. We aspire to elevate brands by seamlessly integrating creativity and data-driven insights, empowering them to make a meaningful impact and inspire positive change on a global...
-
Brand Manager
14 hours ago
Delhi, Delhi, India Brand Catapult Full time ₹ 9,00,000 - ₹ 12,00,000 per yearBrand CatapultWe are a team of marketers who want torevolutionizethe world of marketing and branding through meticulous research,strategic thinking, and intelligent communication. We aspire to elevate brands by seamlessly integrating creativity and data-driven insights, empowering them to make a meaningful impact and inspirepositive changeon a global...
-
Salesforce Marketing Cloud Architect
3 weeks ago
Greater Delhi Area, India Tata Consultancy Services Full timeTata Consultancy Services is hiring Salesforce Marketing Cloud Architects !!!! Role** Salesforce Marketing Cloud Technical Architect !! Desired Experience Range** 10+ Location of Requirement **Greater Delhi Area Desired Competencies (Technical/Behavioral Competency) Must-Have** Overall 10 year and 5+ years SFMC experience. Technical experience as an email...
-
New Delhi, India FinJo Full timeJob Summary:We are looking for a visionary and execution-driven professional to lead our Offline Marketing,Business Development, and Branding initiatives across regions. This multifaceted leadership rolecombines strategic offline branding, business growth via partnerships and sales enablement, andimproving the physical aesthetic appeal of our assets (studio,...
-
New Delhi, India FinJo Full timeJob Summary:We are looking for a visionary and execution-driven professional to lead our Offline Marketing,Business Development, and Branding initiatives across regions. This multifaceted leadership rolecombines strategic offline branding, business growth via partnerships and sales enablement, andimproving the physical aesthetic appeal of our assets (studio,...
-
New Delhi, India FinJo Full timeJob Summary:We are looking for a visionary and execution-driven professional to lead our Offline Marketing,Business Development, and Branding initiatives across regions. This multifaceted leadership rolecombines strategic offline branding, business growth via partnerships and sales enablement, andimproving the physical aesthetic appeal of our assets (studio,...
-
New Delhi, India FinJo Full timeJob Summary:We are looking for a visionary and execution-driven professional to lead our Offline Marketing,Business Development, and Branding initiatives across regions. This multifaceted leadership rolecombines strategic offline branding, business growth via partnerships and sales enablement, andimproving the physical aesthetic appeal of our assets (studio,...
-
New Delhi, India FinJo Full timeJob Summary: We are looking for a visionary and execution-driven professional to lead our Offline Marketing, Business Development, and Branding initiatives across regions. This multifaceted leadership role combines strategic offline branding, business growth via partnerships and sales enablement, and improving the physical aesthetic appeal of our assets...
-
New Delhi, India FinJo Full timeJob Summary: We are looking for a visionary and execution-driven professional to lead our Offline Marketing, Business Development, and Branding initiatives across regions. This multifaceted leadership role combines strategic offline branding, business growth via partnerships and sales enablement, and improving the physical aesthetic appeal of our assets...
