Manager - Marketing - Travel (5-10 Yrs) Delhi (marketing/pr/advertising)

3 weeks ago

Delhi, Delhi, India TheBirbal Full time

Responsible for managing implementing and measuring Marketing Branding PR for leading Travel DMC This is a PNL responsibility as Head of Marketing The role will be integral to driving results through sales lead generation brand repositioning and improving internal communications through employee engagement This position will lead initiatives across multi-disciplinary teams and travel partners Responsibilities - Develop and manage the marketing budget and Profit Loss PNL - Formulate and execute Marketing Branding and PR strategies to enhance the visibility of the company s brand portfolio and products - Establish and nurture relationships with media partners and generate content for press releases by-line articles and keynote presentations - Build an annual calendar for Events Road Shows Exhibitions and collaborate with hotels attractions media partners and Tourism Boards for the planning and execution of such events and campaigns - Collaborate with cross-functional teams including sales product development and customer support to ensure a unified approach to achieving company goals - Drive sales growth for specific products destinations and revenue opportunities through strategic marketing eOorts - Create maintain and conduct analytics reporting across multiple platforms extracting key insights for future campaign development and go-to-market strategies complete with formal proposals and recommendations on tactics - Maintain marketing Database and keep it relevant with updates - Evaluate the eOectiveness and impact of current marketing initiatives through tracking and analysis and optimise accordingly - Drive brand awareness and consistency by developing maintaining and ensuring all marketing collateral and communications align with the brand s identity value and guidelines - Implement and use analytics tools to optimise marketing performance utilising data-driven insights to measure the eOectiveness of marketing initiatives and make data-based decisions for continuous improvement - Conduct market research to identify customer needs market trends and competitive landscape and use research findings to inform product development and marketing strategies Eligibility - Min 5 years of domain experience and expertise- Expert-level knowledge and hands-on experience in using marketing automation and data systems such as email Marketing tools WhatsApp Marketing SEO Tools Google and social media Analytics - Data-driven and highly analytical- Excellent written and verbal communication- CTC upto 6 LPA ref updazz com

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