Lead Generation Team Lead

1 day ago

Bengaluru India Mphasis Full time

Job Description Job Title: Lead Generation Team Lead Experience Required: 10 Years Location: Bengaluru, Pune Department: Marketing - Lead Generation Job Summary: We are seeking a dynamic and experienced Lead Generation Team Lead to spearhead our global lead generation initiatives. With 10 years of experience in the ITES sector, the ideal candidate will lead a team of analysts and specialists to drive qualified leads across international markets. This role demands strategic thinking, hands-on expertise with lead generation tools, and a strong understanding of global market dynamics. Key Responsibilities: - Lead and mentor the lead generation team to achieve monthly and quarterly targets. - Develop and implement scalable lead generation strategies aligned with business goals. - Oversee the use of tools such as LinkedIn Sales Navigator, ZoomInfo, Lusha, and Apollo for lead sourcing. - Collaborate with marketing and sales teams to execute targeted campaigns across digital channels. - Monitor and optimize lead funnel performance (MQLs, SQLs, conversion rates). - Ensure CRM data integrity and manage enrichment processes (Salesforce, Dynamics 365). - Drive Account-Based Marketing (ABM) initiatives with customized lead lists and engagement plans. - Provide regular performance reports and insights to senior leadership. - Stay updated on industry trends, competitor strategies, and emerging technologies. Required Skills & Qualifications: - Bachelor's degree in business, Marketing, IT, or a related field. - 10 years of experience in lead generation, with at least 3 years in a leadership role within ITES/BPO. - Expertise in CRM and marketing automation platforms (Salesforce, HubSpot, Marketo). - Strong analytical skills with proficiency in Excel, Power BI, or similar tools. - Excellent leadership, communication, and stakeholder management skills. - Knowledge of global data compliance regulations (GDPR, CAN-SPAM, etc.). Preferred Qualifications: - Experience working with clients across North America, EMEA, and APAC. - Exposure to RPA, cloud services, or digital transformation solutions. - Experience in handling a team of Lead Gen and Research Analysts. What We Offer: - Competitive compensation and performance-based incentives. - Global exposure and career advancement opportunities. - Hybrid work model with flexible hours. - Access to learning platforms and certification programs. - Inclusive and collaborative work culture.

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