Lead Generation Team Lead

3 weeks ago

Bengaluru, Karnataka, India Mphasis Full time

Job Title: Lead Generation Team Lead

Experience Required: 10 Years

Location: Bengaluru, Pune

Department: Marketing - Lead Generation

Job Summary:

We are seeking a dynamic and experienced Lead Generation Team Lead to spearhead our global lead generation initiatives. With 10 years of experience in the ITES sector, the ideal candidate will lead a team of analysts and specialists to drive qualified leads across international markets. This role demands strategic thinking, hands-on expertise with lead generation tools, and a strong understanding of global market dynamics.

Key Responsibilities:

  • Lead and mentor the lead generation team to achieve monthly and quarterly targets.
  • Develop and implement scalable lead generation strategies aligned with business goals.
  • Oversee the use of tools such as Sales Navigator, ZoomInfo, Lusha, and Apollo for lead sourcing.
  • Collaborate with marketing and sales teams to execute targeted campaigns across digital channels.
  • Monitor and optimize lead funnel performance (MQLs, SQLs, conversion rates).
  • Ensure CRM data integrity and manage enrichment processes (Salesforce, Dynamics 365).
  • Drive Account-Based Marketing (ABM) initiatives with customized lead lists and engagement plans.
  • Provide regular performance reports and insights to senior leadership.
  • Stay updated on industry trends, competitor strategies, and emerging technologies.

Required Skills & Qualifications:

  • Bachelor's degree in business, Marketing, IT, or a related field.
  • 10 years of experience in lead generation, with at least 3 years in a leadership role within ITES/BPO.
  • Expertise in CRM and marketing automation platforms (Salesforce, HubSpot, Marketo).
  • Strong analytical skills with proficiency in Excel, Power BI, or similar tools.
  • Excellent leadership, communication, and stakeholder management skills.
  • Knowledge of global data compliance regulations (GDPR, CAN-SPAM, etc.).

Preferred Qualifications:

  • Experience working with clients across North America, EMEA, and APAC.
  • Exposure to RPA, cloud services, or digital transformation solutions.
  • Experience in handling a team of Lead Gen and Research Analysts.

What We Offer:

  • Competitive compensation and performance-based incentives.
  • Global exposure and career advancement opportunities.
  • Hybrid work model with flexible hours.
  • Access to learning platforms and certification programs.
  • Inclusive and collaborative work culture.

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