Product Mgr Premium Putty

Job Description - Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas) Key Result Areas Supporting Actions P&L Management - Drive volume & revenue growth for premium putty. - Manage cost and higher contribution than regular putty. - Prepare, monitor, and utilize marketing budget as per the needs of the business. Product Strategy & New Product Development - Formulate product strategy aligning with business strategy. - Design & detail product roadmap for short as well as long term. - Based on research, develop new products with R&D, design product packaging with agencies, test the products, define consumers, communication and prepare GTM plan. - Build partnerships with potential media affiliates and design the media strategy for the product. - Prepare marketing strategy trade scheme led, communication led, marketing and communication plans for the assigned product. Brand Management - Develop annual brand plans in partnership with the sales teams. Implement the arrived plans to achieve the market share and profitability objectives. - Coordinate with the legal team (Corporate Legal Cell of the group) and of Unit & UltraTech for Trademark /Copyright Registration Market Research & Consumer Analysis - Build strong relationships with the channel partners, influencers (painters/contractors), and customers to gather important consumer insights related to products. - Conduct research with all stakeholders using all available research tools in-depth interviews on market visits, telephonic and online surveys to gather insights. - Perform periodic product and market reviews to identify gaps and areas of opportunity for the product. Media and Advertisement Execution - Drive BTL engagement and activation plans with retailers and painters to create strong connect with channels. - Execute brand visibility with agencies on wall paintings, outdoor media (billboards, bus/train panels, etc.), various collaterals, leaflets, brochure communication & creation of films/AV of the products, if any - Activate brand presence on various social media platforms and generate high level of engagement. - Ensure timely development of content and write-ups for internal as well as external communication. Interact with the technical (CASC) team for technical literature, product detailers, etc., where required. - Coordinate with multiple external agencies to develop creatives (both static & video, regional languages) for sales team, channel partners, painters/contractors, and customers. - Ensure availability of adequate dockets/branding material for touch and feel of end customers at retail counters. - Implement programs & events/exhibitions for long term brand building with influencers (architects, designers & engineers) - Liaison with the Marcomm team and creative agency to ensure implementation of ATL activities. Customer Centricity - Conduct trainings programs for product knowledge and correct application procedure. Monitor product application post sales and ensure that application is done as per company prescribed procedure. - Meet the customers post application to capture feedback, share it internally and improve processes if required. Resolve any customer complaint in timely manner. - Drive product advocacy with painters testimonials, positive experiences of customers with product and brand. - Create a positive customer experience post sale, targeting word of mouth publicity of product. Lead Generation /Sales - Conduct sales team training & recognition programs, provide sales team with supporting documents like sales pitch, best market practices for the products. - Develop & launch Influencer Engagement Programs (contractors, architects, and interior designers) across major cities PAN-INDIA. - Engage influencers covered in the program to create an expert and loyal group in all these cities. Fine tune the program as & when required.