Urgent - Associate - Marketing (2-4 yrs)

1 day ago

Bengaluru, Karnataka, India Pay3 Full time
Marketing Associate - Pay3

About Pay3

Pay3 offers a comprehensive global payments solution for the digital commerce industry, enabling seamless purchases and payouts across 100+ countries through a single low code integration. Our network excels in emerging markets, including Southeast Asia, India, China, Africa, and Latin America. We support stablecoin and cryptocurrencies.

Job Description:

We are looking for a highly motivated candidate to join our team and drive marketing for Pay3. The ideal candidate will need to develop a deep understanding of our products and services be the champion for our solutions in the market translating technical capabilities into compelling value propositions, as well as the ability to communicate them to prospective clients in a clear and concise way. The Product Marketing Associate will work closely with the sales team .

Key Responsibilities :

Market Intelligence & Analysis :

- Conduct thorough market research to identify enterprise customer needs, market trends, and competitive offerings.

- Develop a deep understanding of buyer personas, including their pain points, motivations, and decision-making processes within enterprise organizations.

- Analyze market opportunities and provide insights to inform product strategy and roadmap.

Value Proposition & Messaging :

- Develop clear, concise, and compelling value propositions that articulate the benefits of our solutions for enterprise customers.

- Create differentiated messaging frameworks that resonate with various enterprise stakeholders (e.g., IT leaders, business executives, procurement).

- Translate technical product features into business-oriented benefits.

Content Creation :

- Develop high-quality marketing content tailored for the enterprise audience, including white papers, case studies, webinars, presentations, solution briefs, and website content.

- Collaborate with subject matter experts and sales teams to ensure content accuracy and relevance.

Qualifications :

- 2-4 years of experience in enterprise B2B marketing, with a proven track record of lead generation and campaign execution.

- Experience in the payment or gaming industry is a plus.

- Strong skills in content marketing, SEO, and inbound marketing strategies.

- Experience in planning and managing event marketing at conferences or trade shows.

- Excellent communication and project management skills.

- Bachelor's or Master's degree in Marketing (BBA/MBA preferred).

Benefits :

- Competitive salary and benefits package

- Opportunity to work with a talented team of professionals

- Chance to make a real impact on our business

- Challenging and rewarding work environment

- Growth opportunity to a sales or other roles in the organisation

If you are a highly motivated and experienced Product Marketing Associate with a passion for technology, please share your resume

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