
Digital Marketing Manager
4 weeks ago
Key Responsibilities:
- Develop and oversee the digital marketing strategy in alignment with the firm's business goals and brand positioning.
- Lead multi-channel digital campaigns including paid media (PPC), SEO, SEM, social media, email marketing, and content marketing focused on investor acquisition and retention.
- Analyze and optimize website performance, user journeys, and conversion funnels using analytics tools such as Google Analytics, HubSpot, or Looker Studio.
- Manage internal teams and coordinate with external agencies to execute campaigns and produce digital assets.
- Oversee budget allocation, measure campaign ROI and KPIs, and report insights to senior leadership.
- Ensure compliance with regulatory requirements specific to asset management marketing, such as disclosures and data privacy.
- Champion data-driven decision-making, using audience insights and performance metrics to refine digital strategies.
- Set digital objectives for specific fund launches, financial education initiatives, or investor segments in collaboration with product and sales teams.
- Maintain up-to-date knowledge of digital marketing trends, MarTech solutions, and best practices within the financial services sector.
Essential Skills & Experience:
- Proven experience in digital marketing leadership, ideally within financial services or asset management.
- Strategic thinking and ability to translate business objectives into effective digital campaigns.
- Strong analytical skills with the ability to interpret data and market trends.
- Familiarity with relevant digital tools, CMS, CRM, and financial marketing compliance.
- Excellent stakeholder management, communication, and team leadership skills.
This role is crucial for asset management companies seeking higher visibility in the digital ecosystem, delivering a seamless investor experience while ensuring regulatory adherence and measurable business outcomes.
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