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Qualifications Skills MBA in Marketing Business Development or equivalent 8 years of experience in marketing in FRP SMC or Composite related products Excellent understanding of B2B marketing government procurement systems and project-based selling Strong communication analytical and presentation skills Proficiency in MS Office CRM tools and digital marketing platforms Experience with FRP SMC or construction-related products is preferred Key Responsibilities Strategic Planning Execution o Develop and implement integrated marketing strategies to promote FRP Pultrusion and SMC product lines o Identify market opportunities in government tenders EPC contractors builders architects and distributors Branding Communication o Oversee the creation of marketing collaterals brochures datasheets case studies videos and product presentations o Strengthen brand visibility through trade shows exhibitions digital marketing and PR initiatives Market Research Insights o Analyze industry trends competitor strategies and customer behavior to provide actionable insights to sales and leadership teams o Monitor pricing trends and suggest product positioning accordingly Channel Tender Marketing o Build relationships with contractors consultants and PSU CPWD PWD tendering authorities for product approvals o Support tender participation by coordinating documentation and marketing inputs Digital Social Media Marketing o Lead B2B digital marketing efforts via LinkedIn Google Ads SEO SEM and company website o Supervise content strategy campaign execution and lead generation programs Team Leadership Coordination o Mentor and guide junior marketing executives and interns o Work closely with Sales Design and Production teams to align marketing goals with business objectives

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