Head of Demand Generation

14 hours ago

Gurgaon, Haryana, India Sales & Profit Full time ₹ 12,00,000 - ₹ 36,00,000 per year
The company is into Procurement Software.
The Head of Demand Marketing will plan, build and run inbound and outbound demand-generating programs for domestic and international markets to drive and accelerate pipeline growth. You will help use to define, execute, measure, and refine a creative, compelling, and effective marketing revenue strategy for our growing enterprise software solutions business.
What you'll do:

• Develop and execute a comprehensive demand generation strategy to drive qualified leads, customer acquisition, and revenue growth for companies procurement software.
• Identify target audiences and key market segments to focus marketing efforts effectively.
• Plan, implement, and optimize multi-channel marketing campaigns, including digital marketing, content marketing, email marketing, social media, events, and other relevant channels.
• Implement lead scoring models and processes to identify high-quality leads for sales conversion.
• Collaborating closely with sales and marketing teams and implementing an effective feedback loop to optimize lead generation, improve pipeline acceleration, and maximize sales
• Experimenting and optimizing different tactics, and consistently meet or exceed sales pipeline and revenue goals.
• Utilize data analytics and marketing automation tools to measure the effectiveness of marketing campaigns and make data-driven decisions. Continuously optimize marketing strategies based on performance metrics.
• Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making.
• Develop and manage the demand generation budget effectively, optimizing spend to maximize ROI.
• Allocate resources appropriately to achieve marketing objectives.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation. Also, use insights to inform marketing strategies and positioning.
What you'll bring:

• 5+ Years of Experience in a demand generation leadership role, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles.
• Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.
• Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs.
• Direct experience managing SDRs or proven success in working closely with SDRs teams.
• A desire to work both at a strategic level and tactically on projects and campaigns.
• Strong problem-solving and decision-making skills

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