Demand Generation Specialist

3 days ago

Gurgaon, Haryana, India BigStep Technologies Full time ₹ 4,50,000 - ₹ 9,00,000 per year

Role Overview

We are looking for a
Digital Marketing Expert

with hands-on experience in
Email Marketing, LinkedIn Outreach.

The ideal candidate will be a growth-oriented professional who understands B2B outreach tools, campaign optimization, and event-based marketing, with strong verbal and written communication skills to collaborate across teams and engage enterprise audiences effectively.

Key Responsibilities

  • Plan and execute

targeted
Email and LinkedIn outreach campaigns

to generate qualified leads for the sales team.
- Create and manage
personalized outreach sequences

, follow-ups, and ICP-based messaging.
- Work with enrichment and automation tools like
Apollo, Instantly, Relevance AI, n8n, and HubSpot

to improve campaign efficiency.
- Coordinate and assist in
planning and executing webinars

— from audience outreach and registrations to post-event engagement and lead follow-ups.
- Collaborate with the
sales, content, and design teams

to align messaging across campaigns, product launches, and webinars.
- Analyze key metrics (open rate, reply rate, conversion rate) and suggest optimizations for better ROI.
- Stay updated with the latest trends in
AI-powered marketing, outreach automation, and lead generation tools

.

Required Skills & Experience

  • Minimum
    3 years of experience

in
B2B Email & LinkedIn marketing

in the IT / SaaS / Digital Services domain.
- Experience in
webinar planning, coordination, and audience engagement

.
- Excellent
written and verbal communication skills

, with the ability to craft persuasive messages and coordinate with global stakeholders.
- Familiarity with tools such as:
- Outreach & CRM:

Instantly, Lemlist, Apollo, HubSpot, Waalaxy, Sales Navigator
- Automation:

n8n, Zapier, Clay
- Analytics & Reporting:

Google Sheets, Looker Studio,
- AI Tools:

ChatGPT, Relevance AI,
- Strong understanding of
lead nurturing, campaign metrics, and marketing automation workflows

.

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