ABM and B2B Demand Generation Specialist

1 day ago

Gurgaon, Haryana, India Oxper Full time ₹ 12,00,000 - ₹ 25,00,000 per year

WHAT YOU WILL DO :Account-Based Marketing

  • Build and execute ABM programs for high-value accounts across awareness, consideration, and decision stages.
  • Develop account plans, messaging frameworks, content briefs, and multi-channel engagement strategies.
  • Partner with sales teams to align targeting, outreach, and qualification workflows.

Demand Generation & Inbound Marketing

  • Plan and execute integrated campaigns across LinkedIn, Google, email, website, and paid platforms.
  • Manage and optimize inbound lead generation workflows — landing pages, forms, automation rules, nurture journeys, scoring systems.
  • Monitor funnel performance and create strategies to improve conversions across MQL → SQL → Opportunity.

Marketing Technology & Data

  • Work comfortably across key Martech tools (CRM, marketing automation, analytics, ad platforms, ABM tools, CMS).
  • Set up dashboards, campaign tracking, attribution models, and reporting frameworks.
  • Identify new tools, integrations, and automations to improve efficiency and lead quality.

Cross-Functional Collaboration

  • Work closely with marketing, content, design, and leadership teams to bring campaigns to life.
  • Partner with sales to align GTM motions, ensure smooth handoffs, and optimize the revenue engine.
  • Bring proactive insights on market behavior, audience trends, and campaign performance.

WHAT WE'RE LOOKING FOR
:PREFRRED QUALIFICATION

  • Any graduate (Commerce / Business background preferred)
  • MBA or equivalent degree is a plus

PREFRRED SKILLS

  • 4+ years of hands-on experience in
    B2B demand generation, ABM campaigns, and integrated marketing

.
- Strong understanding of marketing funnels, lead scoring, ICPs, and buyer journeys.
- Solid experience with CRM + automation platforms (HubSpot preferred), LinkedIn Ads, Google Ads, analytics dashboards, email automation, and remarketing workflows.
- A data-driven mindset — someone who enjoys analysing numbers and making decisions based on insights.
- Strong communication, project management, and stakeholder alignment skills.
- Curiosity, initiative, ownership — we value people who don't wait to be told what to do.

WORK MODEL
:

  • On-site: Gurgaon
  • Especially working for B2B agencies with global clients.

REPORTING TO :

  • This position will report to the Co-Founder

SHIFT TIMINGS
:

  • 10am to 6pm IST

WHY JOIN OXPER

  • Be part of one of India's fastest-growing B2B marketing agencies, redefining how brands engage globally.
  • Work directly with founders and CXOs on high-visibility strategic accounts.
  • Freedom to experiment, innovate, and own your growth story.
  • A culture built on trust, collaboration, and performance.
  • Competitive compensation with incentive-linked rewards for top performers.

WHAT WE OFFER

  • A platform to take ownership, lead initiatives, and create measurable business impact.
  • Direct collaboration with founders, CXOs, and marketing leaders shaping global B2B strategies.
  • An environment that values ideas, creativity, and strategic thinking over hierarchy.
  • Competitive base salary complemented by attractive incentives and bonus structures.
  • Continuous opportunities for upskilling through live projects, workshops, and leadership mentoring.
  • A fast-paced, collaborative setup where every contribution drives real outcomes.

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