Email Marketing Operations Specialist

2 days ago

Gurgaon, Haryana, India Demand AI Full time

We are assembling a dedicated team to oversee the daily operation of our automated B2B email marketing system. This role requires a professional who understands both the mechanics of automation platforms and the nuances of B2B communication.

Key Responsibilities

  • Execute end-to-end B2B email campaigns across multiple regions and industry segments.
  • Deploy targeted B2B email campaigns with precise segmentation and timing.
  • Operate and maintain marketing automation platforms such as HubSpot, Pardot, MailWizz, Mailjet, BigMailer, or SendBlaster.
  • Conduct A/B testing and interpret results to improve campaign performance.
  • Monitor system health, identify anomalies, and troubleshoot operational issues with logical precision.
  • Maintain clear communication with team leads regarding campaign status, system updates, and performance metrics.
  • Monitor and maintain comprehensive campaign logs, ensuring accuracy, continuity, and system integrity.
  • Uphold exceptional organizational standards and attention to detail in all campaign operations.
  • Learn, adapt to, and deploy new custom-built email campaign management tools developed in-house.

Qualifications

  • Prior experience with B2B email segmentation and campaign execution.
  • Familiarity with contemporary B2B email marketing strategies and best practices.
  • Proficiency with one or more major marketing automation tools.
  • Strong analytical, problem-solving, and communication skills.
  • Exceptional attention to detail, organization, and process discipline.
  • Must be comfortable working 100% onsite at our Gurugram office.

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