Sr Email Marketing Specialist

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business comprises three leading brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming. 

Job Brief:

Gartner Digital Markets is looking for a Lifecycle Marketing Specialist to accelerate growth of our International online software marketplaces through personalized email experiences to extend the customer lifecycle efforts. In coordination with the Growth Marketing team, this role will drive the end-to-end email campaign execution for the Gartner Digital Markets.

What You Will Do:

Email Campaign Execution:

• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, re-engaged, surveys, and transactional emails.

• Execute on email creation using HTML within approved Gartner Digital Markets approved email templates, imagery, and design

• Set up campaign canvases to ensure the right audience receives the right email at the right time

• Ability to set up new audience segments, use dynamic content, use dynamic fields to customize emails per guidance from Lifecycle leadership

• Ensure all links have the correct UTM tagging using the Buyer Lifecycle or Vendor Lifecycle approved UTM parameters and UTM builder

• Execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.

• Updating email HTML and templates to meet campaign requirements and copy structure

• Updating and keeping up with the email marketing calendar of upcoming and completed campaigns

Performance Tracking:

• Ability to pull the performance metrics for email campaigns and analyze reports needed to identify opportunities to optimize email campaign effectiveness

Segmentation Strategies

• Demonstrated expertise in customer segmentation and analysis of subscribers

• Demonstrated expertise in growing active email contact database through email nurture strategies

Experimentation/testing

• Support an ongoing testing roadmap for email templates, messaging, creative, and landing pages, and regularly report out on test results

Communication

• Communicate frequently via Email, Slack, Coda (or comparable Project Management tool) and Microsoft teams to ensure this role is well integrated with the team's operations and processes

What You Will Need:

• 3-5 years' relevant email marketing experience

• Hands-on experience in marketing automation platforms

• Strong proficiency of HTML/CSS

• Experience with Eloqua or equivalent Marketing Automation technology required (Salesforce Marketing Cloud, Braze, etc.)

• Great written and verbal communication skills

• Strong project management skills and exceptional attention to detail

Who We Are:

• Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen. 

• Intellectually Curious - Seek to learn, love to teach. We're humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development.

• Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually.

What We Offer:

• Limitless career development and learning opportunities.

• A collaborative and positive culture — Your team will be as smart and driven as you.

• Outstanding compensation — Plus competitive benefits and generous time off.

• A chance to make an impact — Your work will contribute directly to our strategy.

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Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

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