Marketing Specialist

Global Sales Strategy & Operations (GSSO) is the team that helps shape Gartner's mission-critical sales priorities and works with sales leaders to drive tactical and analytical insights. As an associate on the GSSO team, you'll be at the forefront of the ongoing transformation of Gartner's sales force, which delivers approximately $4.9B in annual revenue and working to drive sustained double-digit growth. You will partner with business leaders across Gartner to support a global sales force comprised of more than 5,000 associates who sell to every major function, industry and market sector around the world.

About the role:
 

The role is a part of the Global Marketing team in GSSO. Within GSSO, the Global Marketing team designs digital and in-person marketing programs to help prospective customers understand how Gartner's insights, advice, and tools can help them achieve the mission critical priorities that drive organizational performance. The team accelerates sales activity by attracting, engaging and converting prospects through the delivery of compelling experiences across the buyer journey.

We're looking for a B2B Marketing Specialist supporting marketing efforts for aligned sales regions as well as global marketing initiatives. The Marketing Specialist will be a key contributor to the ongoing growth and success of Gartner by supporting the execution of lead generation campaigns for the Global Technology Sales (GTS) Marketing in alignment with a Marketing Director in the US.

What you will do:

• Execute marketing activities to drive customer acquisition and cross-sell through integrated marketing campaigns, sales enablement materials, social media engagement and campaign reporting and analysis.

• Develop compelling and concise content for our lead generation campaigns across various channels including website, email, social media etc.

• Manage email marketing campaign execution by writing content, creating campaign tracking and partnering with our email deployment team.

• Write and optimize public-facing website content with a strong understanding of SEO.

• Support marketing collateral creation and create effective sales enablement materials to improve sales teams' ability to authentically engage with segments.

• Build a strong relationship with regional sales teams to support and enable pipeline generation and progression.

• Collaborate across business lines and with colleagues in India and the United States to identify, leverage and integrate marketing ideas and activities.

• Review marketing performance using metrics and analytics: pulling and compiling reports from dashboards; making recommendations from analysis and adapting marketing plans to incorporate best practices

• Coordinate with marketing partners (Centres of Excellence) across the larger marketing organization to develop marketing assets, digital marketing campaigns, etc.

What You Will Need:

• BS/BA required in Marketing or related field preferred.

• A minimum of 2-3 years of relevant marketing experience in a B2B environment ideally with experience in a service or solutions-oriented businesses or technology

• Proven experience supporting the development of successful integrated marketing or demand generation programs.

• Project management, communication, analytical and interpersonal skills

• Ability to define problems, collect data, establish facts, and draw valid conclusions.

• An entrepreneurial orientation with the ability to apply creative approaches to marketing innovative products.

• Strong analytical and communications skills

• This individual must be adaptable, persuasive, tenacious, and perceptive and be able to execute a well-developed plan.

• Ability to be flexible and work effectively in collaborative fast-paced, fast-changing environments.

• Proficient with MS Office (Excel and PowerPoint)

• Self-starter with the ability to work independently

• Ability to work effectively and collaboratively within a global & local marketing team

• Strong relationship builder

• Passion for modern & digital marketing

• Strong Content Marketer

• Proactive and innovative

Systems experience (Beneficial but not required):

• Eloqua

• Adobe Experience Manager

• LinkedIn Campaign Manager

• Google Analytics

• PowerBi

• Salesforce

• Salesloft

What you will get:

• Competitive salary, generous paid time off policy, charity match program, Group Medical Insurance, Parental Leave, Employee Assistance Program (EAP) and more

• Collaborative, team-oriented culture that embraces diversity 

• Professional development and unlimited growth opportunities

#LI-AS14 #GSSO

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

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