Sr Email Marketing Specialist

About Gartner Digital Markets Gartner Digital Markets is a business unit within Gartner Our mission is to help small businesses make the right technology decisions and find the tools they need to grow optimize and become more effective at what they do The business comprises three leading brands Capterra Software Advice and GetApp For candidates interested in taking their next career step in the technology space Gartner Digital Markets offers the fast pace and excitement of working for a startup the stability and resources of a large established organization and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming Job Brief Gartner Digital Markets is looking for a Lifecycle Marketing Specialist to accelerate growth of our International online software marketplaces through personalized email experiences to extend the customer lifecycle efforts In coordination with the Growth Marketing team this role will drive the end-to-end email campaign execution for the Gartner Digital Markets What You Will Do Email Campaign Execution Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting win-back nurturing re-engaged surveys and transactional emails Execute on email creation using HTML within approved Gartner Digital Markets approved email templates imagery and design Set up campaign canvases to ensure the right audience receives the right email at the right time Ability to set up new audience segments use dynamic content use dynamic fields to customize emails per guidance from Lifecycle leadership Ensure all links have the correct UTM tagging using the Buyer Lifecycle or Vendor Lifecycle approved UTM parameters and UTM builder Execute A B tests manage testing calendar record results and advise on improvements Testing includes subject lines message content CTAs customer cohorts and segments send time and new features intended to drive performance lift Updating email HTML and templates to meet campaign requirements and copy structure Updating and keeping up with the email marketing calendar of upcoming and completed campaigns Performance Tracking Ability to pull the performance metrics for email campaigns and analyze reports needed to identify opportunities to optimize email campaign effectiveness Segmentation Strategies Demonstrated expertise in customer segmentation and analysis of subscribers Demonstrated expertise in growing active email contact database through email nurture strategies Experimentation testing Support an ongoing testing roadmap for email templates messaging creative and landing pages and regularly report out on test results Communication Communicate frequently via Email Slack Coda or comparable Project Management tool and Microsoft teams to ensure this role is well integrated with the team s operations and processes What You Will Need 3-5 years relevant email marketing experience Hands-on experience in marketing automation platforms Strong proficiency of HTML CSS Experience with Eloqua or equivalent Marketing Automation technology required Salesforce Marketing Cloud Braze etc Great written and verbal communication skills Strong project management skills and exceptional attention to detail Who We Are Action Oriented - Deliver fast get great results We embrace the vision roadmap to success and the action it takes to make it happen Intellectually Curious - Seek to learn love to teach We re humble and embrace respectful radical candor with a mindset of ongoing professional and personal development Collaborative - One team shared mission We welcome feedback and understand the value of working together to accomplish more than what is possible individually What We Offer Limitless career development and learning opportunities A collaborative and positive culture Your team will be as smart and driven as you Outstanding compensation Plus competitive benefits and generous time off A chance to make an impact Your work will contribute directly to our strategy digitalmarkets LI-SS10 Who are we At Gartner Inc NYSE IT we guide the leaders who shape the world Our mission relies on expert analysis and bold ideas to deliver actionable objective insight helping enterprise leaders and their teams succeed with their mission-critical priorities Since our founding in 1979 we ve grown to more than 21 000 associates globally who support 14 000 client enterprises in 90 countries and territories We do important interesting and substantive work that matters That s why we hire associates with the intellectual curiosity energy and drive to want to make a difference The bar is unapologetically high So is the impact you can have here What makes Gartner a great place to work Our sustained success creates limitless opportunities for you to grow professionally and flourish personally We have a vast virtually untapped market potential ahead of us providing you with an exciting trajectory long into the future How far you go is driven by your passion and performance We hire remarkable people who collaborate and win as a team Together our singular unifying goal is to deliver results for our clients Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results This is why year after year we are recognized worldwide as a What do we offer Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when it s productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring Ready to grow your career with Gartner Join us The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race color creed religion sex sexual orientation gender identity marital status citizenship status age national origin ancestry disability veteran status or any other legally protected status and to seek to advance the principles of equal employment opportunity Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities If you are a qualified individual with a disability or a disabled veteran you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company s career webpage as a result of your disability You may request reasonable accommodations by calling Human Resources at 1 203 964-0096 or by sending an email to Job Requisition ID 99368 By submitting your information and application you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence Gartner Applicant Privacy Link For efficient navigation through the application please only use the back button within the application not the back arrow within your browser