Conversion Rate Optimisation Specialist

2 weeks ago

Ahmedabad Mohali, India VT Netzwelt Full time

Job Description - Develop and execute a comprehensive conversion rate optimization (CRO) strategy to increase conversion rates across our website and landing pages. - Conduct in-depth analysis of user behavior, website performance, and conversion metrics to identify areas for improvement. - Collaborate with cross-functional teams, including marketing, design, development, and content, to implement CRO initiatives and improve user experience. - Utilize tools such as Google Analytics, heatmaps, A/B testing platforms, and user feedback to gather insights and generate hypotheses for testing. - Plan, implement, and manage A/B and multivariate tests to optimize various elements of the website,including layout, messaging, forms, calls-to-action, and pricing. - Analyze test results and user data to draw actionable insights and make data-driven recommendations to enhance conversion rates. - Identify and troubleshoot barriers to conversion, such as usability issues, technical glitches, or friction points in the customer journey. - Stay updated with industry trends, best practices, and emerging technologies related to CRO, and incorporate them into our optimization strategies. - Develop and maintain dashboards and reports to track key performance indicators (KPIs) and communicate progress and insights to stakeholders. - Collaborate with the marketing team to align CRO initiatives with overall marketing goals and campaigns. Qualifications: - Bachelor s degree in marketing, business, or a related field. A relevant master s degree is a plus. - Proven experience in conversion rate optimization, A/B testing, and website optimization. - Strong analytical skills with the ability to interpret complex data and draw actionable insights. - Proficiency in using web analytics tools such as Google Analytics or similar platforms. - Familiarity with A/B testing platforms (e.g., Optimizely, VWO) and heat mapping tools (e.g, Hotjar, CrazyEg). - Knowledge of UX/UI principles and best practices in web design and user experience. - Ability to think creatively, generate hypotheses, and conduct experiments to validate ideas. - Excellent communication skills with the ability to articulate complex concepts to non-technical stakeholders. - Detail-oriented mindset with a passion for delivering exceptional user experiences. - Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously. Preferred Skills: - Eagerness to obtain certifications in CRO or related fields, with a focus on IT service optimization. - Interest in web development technologies relevant to IT services. - Exposure to conversion optimization on various IT platforms (e.g., B2B, SaaS). - Basic understanding of SEO principles tailored to the IT services sector.

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