CRO Specialist

2 weeks ago

Ahmedabad, India Appitsimple Infotek Pvt. Ltd. Full time

Company Overview AppitSimple Infotek Pvt. Ltd. is a pioneering product-based IT company known for its innovative platforms SoftwareSuggest and CallHippo. SoftwareSuggest is an online platform that helps businesses discover top software and service partners, while CallHippo is a leading VoIP service provider, enabling businesses to set up call centers instantly. Based in Ahmedabad, Gujarat, AppitSimple operates in the SaaS industry and employs between 51-200 employees, offering cutting-edge solutions for modern business needs. Job Overview We are seeking a mid-level CRO Specialist to join our team at AppitSimple Infotek Pvt. Ltd. The role involves working remotely on a full-time basis, from several preferred locations, including Ahmedabad, Pune, Bangalore, Hyderabad, Delhi, and Gurgaon. The ideal candidate will focus on optimizing conversion rates for our platforms, utilizing essential skills in conversion rate optimization and website optimization. Qualifications and Skills Proven experience in conversion rate optimization with a solid understanding of CRO strategy (Mandatory skill). Expertise in website optimization techniques to enhance user experience and increase conversion rates (Mandatory skill). Demonstrated ability to enhance conversions through strategic adjustments in online platforms. Familiarity with defining and analyzing CRO metrics to assess the performance of optimization efforts. Proficiency in A/B testing methodologies, including hypothesis creation and implementation. Hands-on experience with Google Optimize for testing and personalization efforts in web platforms. Skilled in using Convert.com to implement successful conversion rate strategies. Capability to work collaboratively with cross-functional teams, transforming data insights into actionable strategies. Roles and Responsibilities Develop and execute CRO strategies to improve the performance of our web platforms, ensuring alignment with business goals. Conduct comprehensive analyses of user behavior, conversion paths, and market trends to identify areas for improvement. Lead A/B testing initiatives to refine user experiences and increase conversion rates across various digital channels. Collaborate with design and development teams to implement innovative solutions focused on optimizing user engagements. Monitor, analyze, and report on CRO metrics, providing actionable insights to stakeholders for data-driven decision making. Stay abreast of industry best practices and emerging trends, continuously refining optimization strategies. Utilize tools like Google Optimize and Convert.com to drive effective testing and optimization initiatives. Provide expert guidance and training to team members on CRO best practices and methodologies.

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