Assistant General Manager Sales Marketing

Job Description About Us We are a fast-growing Indian manufacturer of advanced material-handling and lifting solutions. Under the brand Heben Crane, the company delivers a comprehensive range of products, including Single and double-girder EOT Cranes, Gantry and Goliath Cranes, Jib Cranes, Underslung Cranes, Monorail Systems, Curved Monorails, and customized handling solutions for diverse industrial applications. Built on strong engineering capabilities and a commitment to quality, Heben ensures that every product reflects precision, durability, operational efficiency, and safety. The company combines modern manufacturing technologies with stringent quality-control processes to meet the evolving needs of industries across India. Heben operates with a customer-centric approach, offering complete lifecycle supportfrom consultation and design to installation, testing, and after-sales service. With a focus on reliability, timely delivery, and performance excellence, the company aims to contribute to the productivity and safety of industrial operations. Driven by innovation, integrity, and technical expertise, Heben Technovation continues to strengthen its presence in the material-handling industry, inviting talented individuals and strategic partners to be part of its growth journey. What you will do - To develop annual sales plans, set achievable targets for the team, and regularly track performance. - To study competitors, customer needs, and market trends to design effective sales strategies. - To explore new markets, industries, and customer segments for business expansion. - To ensure consistent lead generation through digital platforms, industry events, references, and networks. - To plan and manage marketing activities such as digital promotions, exhibitions, trade fairs, and industry events. - To develop sales materials like brochures, presentations, and promotional content in coordination with marketing vendors. - To oversee website updates, social media presence, and overall brand visibility. - To guide the team in qualifying leads, preparing proposals, negotiating terms, and closing orders. - To maintain a healthy sales pipeline, track follow-ups, and provide support in finalizing major deals. - To build long-term relationships with customers and personally handle key accounts or major opportunities. - To address escalations, ensure timely communication, and drive high customer satisfaction. - To maintain complete documentation of proposals, negotiations, customer communication, and transaction history. - To ensure all sales operations follow company policies, price guidelines, and ethical practices. - To ensure smooth handover of confirmed orders to operations for further execution. - To coordinate with operations and design teams to ensure an accurate understanding of customer requirements. - To support the internal teams with clarifications needed for pricing, feasibility, technical inputs, and timelines. - To keep customers updated throughout the order execution process. - To lead and mentor the sales and marketing team, helping them improve skills, confidence, and performance. - To conduct regular reviews, support them in meeting targets, and maintain a collaborative work environment. - To ensure discipline, follow-up culture, and result-oriented behavior within the team. - To prepare regular sales reports, MIS dashboards, and target-vs-achievement updates for management review. - To monitor KPIs such as order booking, conversions, pipeline health, and customer acquisition. - To identify process gaps, improve the sales cycle, and introduce better practices where required. - To contribute to strategic initiatives that support long-term growth and brand positioning. What you need to bring - A Bachelor's Degree in Mechanical or Industrial, and an MBA will be an added advantage - 8+ years of Sales and Marketing experience in B2B manufacturing - Having skills such as Good Communication, Team Management, Customer relationship building, negotiation, Conflict resolution, Integrity & discipline, Customer handling, and Collaboration will be of great help to you in your journey. Apply here or email us at [Confidential Information]