Paid ads executive

3 weeks ago

Delhi, India Digital Krushna Full time

Job Title: Paid ads executive (Real Estate Ads Specialist) Location: Wakad, Pune (Work from office) Experience: Minimum 2 years Department: Marketing Reporting To: Founder About Digital Krushna Digital Krushna is a fast-growing, performance-driven marketing agency helping real estate brands generate high-quality leads, optimize ROI, and scale through precision targeting and data-backed ad strategies. We are focused on results, not vanity metrics. Role Overview We are looking for a Paid ads executive who has hands-on experience running profitable real estate campaigns on Google and Meta (Facebook/Instagram) . You should have a strong understanding of lead generation funnels, creative testing, and conversion optimization. The goal is simple: generate quality leads that convert into sales. Key Responsibilities Plan, execute, and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram Lead & Conversion Campaigns) for real estate clients. Develop and manage end-to-end paid campaigns – from research and setup to tracking and reporting. Conduct keyword research , competitor analysis, and ad copy testing. Create audience segmentation and implement retargeting strategies to improve ROI. Collaborate with creative and content teams to produce high-converting ad creatives and landing pages . Track and analyze campaign KPIs such as CTR, CPC, CPL, CPM, ROAS, and conversion rates . Optimize sales funnels and landing pages for better conversion performance. Stay updated with real estate ad policies , platform updates, and industry best practices. Prepare and present weekly and monthly performance reports to management and clients. Requirements Minimum 2 years of experience managing paid ad campaigns for real estate projects (Google and Meta). Proven track record of achieving target CPLs and ROI . Strong knowledge of Google Ads Manager, Meta Business Manager , and analytics tools (GA4, GTM, Pixel setup, etc.). Experience with lead tracking and CRM integrations (Zoho, HubSpot, or similar). Strong analytical skills and data-driven decision-making. Excellent communication and presentation skills. Bonus: Experience with automation tools, AI-based ad optimization, or creative testing frameworks. What We Offer Competitive salary with performance-based incentives. Opportunity to work with top real estate clients and fast-scaling brands. A growth-focused, results-driven work culture. Exposure to advanced performance marketing systems and ad strategies. A fast-track career path to Digital Marketing Manager or Growth Lead roles.

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