Paid Ads Specialist

3 days ago

Delhi, Delhi, India DigitallyTop Full time ₹ 3,60,000 - ₹ 12,00,000 per year

Job Title- Paid Ads Specialist (Google Ads)

Experience-Minimum 3+ Years of hands-on experience

Location-Dwarka, Delhi- Delhi Candidates Preferred

Employment Type-Full-time

About the Role

We are seeking an experienced, analytical, and results-driven Paid Ads Specialist to lead and scale our Google Ads initiatives. This role requires a minimum of 3 years of dedicated experience managing high-budget campaigns, with a proven track record in either E-commerce or Lead Generation businesses. A significant part of this role will involve managing advertising strategies for our diverse international clientele. We are strongly prioritizing candidates based in Delhi or the NCR region.

Key Responsibilities

  • Strategic Oversight: Develop and execute advanced, full-funnel paid advertising strategies across all Google Ads networks (Search, Shopping, Display, Video, PMax) to meet ambitious performance goals (ROAS, CPA, CPL, Revenue).
  • Business Specialization: Demonstrate expertise in scaling campaigns for either:
  • E-commerce: Deep knowledge of Google Shopping optimization, product feed management, and maximizing Return on Ad Spend (ROAS).
  • Lead Generation: Proven success in minimizing Cost Per Lead (CPL) and improving lead quality for B2B or service-based businesses.
  • International Client Management: Take full ownership of paid media strategies for a portfolio of international clients, understanding nuances in different global markets, time zones, and reporting requirements.
  • Optimization & Analysis: Conduct rigorous testing (A/B testing, incrementality testing) on bidding strategies, ad copy, creatives, and landing pages. Use advanced segmentation and attribution models to uncover optimization opportunities.
  • Technical Setup: Ensure flawless conversion tracking setup using Google Tag Manager and Google Analytics 4 (GA4), ensuring data integrity across all campaigns.
  • Budget & Forecasting: Manage significant advertising budgets, provide accurate performance forecasting, and proactively recommend budget shifts based on real-time data analysis.
  • Reporting & Communication: Deliver clear, strategic performance reports and present actionable insights directly to clients and internal stakeholders, articulating complex data in simple business terms.

Required Skills & Qualifications

  • Experience: Minimum 3+ years of verifiable, hands-on experience managing Google Ads campaigns.
  • Client/Agency Experience: Proven experience in managing campaigns for multiple clients or brands, especially those located internationally.
  • Business Model Expertise: Demonstrated success in driving measurable results in either E-commerce or High-Volume Lead Generation.
  • Platform Proficiency: Expert-level mastery of the Google Ads platform and associated tools (Google Editor, Merchant Center, GA4).
  • Location Preference: Candidates residing in Delhi or the NCR region are strongly preferred.
  • Analytical Skills: Advanced proficiency in data analysis, pivot tables, and using data visualization tools to inform strategy.
  • Communication: Exceptional client-facing communication skills, both written and verbal, for managing international stakeholders.

Job Types: Full-time, Permanent

Pay: Up to ₹30,000.00 per month

Work Location: In person

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