Paid Media Specialist

2 days ago

Delhi, Delhi, India DigitallyTop Full time ₹ 3,60,000 - ₹ 10,80,000 per year

Job Overview:

We are looking for an experienced Paid Media Specialist with a strong background in Google Ads to plan, execute, and optimize paid search campaigns for lead generation and eCommerce clients. The ideal candidate has 3+ years of hands-on experience, preferably in a digital agency setting, a proven track record of driving results, and experience managing international clients or projects.

Key Responsibilities:

  • Plan, implement, and manage Google Ads campaigns (Search, Display, Shopping, Video, and Remarketing) for lead generation and eCommerce accounts.
  • Conduct keyword research, ad copywriting, and bidding strategy optimization.
  • Monitor, analyze, and optimize campaigns for KPIs such as CTR, CPC, ROAS, conversions, and quality score.
  • Set up and manage tracking through Google Analytics, Google Tag Manager, and conversion tracking.
  • Perform A/B testing on ads, landing pages, and campaign structures to improve performance.
  • Prepare regular performance reports and provide actionable insights to clients or internal teams.
  • Collaborate with the creative and content teams to design visuals, copy, and landing pages aligned with campaign goals.
  • Manage campaigns for international clients, ensuring localization, global targeting, and compliance with regional regulations.
  • Stay updated with Google Ads platform changes, trends, and best practices.

Qualifications:

  • 3+ years of experience managing Google Ads campaigns.
  • Experience in digital agencies preferred.
  • Proven experience in lead generation and eCommerce campaigns.
  • Experience managing international clients or projects is highly desirable.
  • Strong analytical skills and ability to interpret campaign data to optimize performance.
  • Hands-on experience with Google Ads Manager, Google Analytics, Google Tag Manager, and related tools.

Job Types: Full-time, Permanent

Pay: Up to ₹30,000.00 per month

Work Location: In person

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