Social Media Specialist

4 days ago

Delhi, Delhi, India DigitallyTop Full time ₹ 3,60,000 - ₹ 10,80,000 per year

Job Title: Social Media Ads Specialist (Meta Platforms)

Location: Dwarka Sec-12,Delhi (On-site – Delhi candidates preferred)

Employment Type: Full-Time

About the Role

We are looking for an experienced and results-driven Social Media Ads Specialist with hands-on expertise in managing paid advertising campaigns on Meta platforms (Facebook & Instagram). The ideal candidate should have 2–4 years of experience in a digital marketing agency environment, with a proven track record of running lead generation and e-commerce campaigns.

If you have a strong analytical mindset, a creative approach to ad strategy, and a deep understanding of Meta Ads Manager, we'd love to hear from you.

Key Responsibilities

  • Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns to achieve performance goals (lead generation, conversions, and sales).
  • Develop audience strategies, ad creatives, and landing page funnels for both lead-gen and e-commerce business models.
  • Monitor campaign performance metrics, analyze results, and provide actionable insights to improve ROI.
  • Conduct A/B testing for creatives, targeting, and ad placements.
  • Collaborate with content, design, and strategy teams to ensure ad campaigns align with brand goals and messaging.
  • Manage and allocate ad budgets effectively to maximize results.
  • Stay updated on Meta platform updates, algorithm changes, and digital advertising trends.

Requirements

  • 2–4 years of hands-on experience managing Meta Ads campaigns.
  • Digital agency experience is a must.
  • Proven success in lead generation and e-commerce campaigns.
  • Strong understanding of Meta Ads Manager, Pixel setup, and Conversion API.
  • Excellent analytical skills with experience using tools like Google Analytics and Meta Insights.
  • Ability to manage multiple client accounts and meet deadlines in a fast-paced environment.
  • Delhi-based candidates are preferred.

Job Types: Full-time, Permanent

Pay: Up to ₹30,000.00 per month

Work Location: In person

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