
Social Media Specialist
1 week ago
Job Title: Social Media Ads Specialist (Meta Platforms)
Location: Dwarka Sec-12,Delhi (On-site – Delhi candidates preferred)
Employment Type: Full-Time
About the Role
We are looking for an experienced and results-driven Social Media Ads Specialist with hands-on expertise in managing paid advertising campaigns on Meta platforms (Facebook & Instagram). The ideal candidate should have 2–4 years of experience in a digital marketing agency environment, with a proven track record of running lead generation and e-commerce campaigns.
If you have a strong analytical mindset, a creative approach to ad strategy, and a deep understanding of Meta Ads Manager, we'd love to hear from you.
Key Responsibilities
- Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns to achieve performance goals (lead generation, conversions, and sales).
- Develop audience strategies, ad creatives, and landing page funnels for both lead-gen and e-commerce business models.
- Monitor campaign performance metrics, analyze results, and provide actionable insights to improve ROI.
- Conduct A/B testing for creatives, targeting, and ad placements.
- Collaborate with content, design, and strategy teams to ensure ad campaigns align with brand goals and messaging.
- Manage and allocate ad budgets effectively to maximize results.
- Stay updated on Meta platform updates, algorithm changes, and digital advertising trends.
Requirements
- 2–4 years of hands-on experience managing Meta Ads campaigns.
- Digital agency experience is a must.
- Proven success in lead generation and e-commerce campaigns.
- Strong understanding of Meta Ads Manager, Pixel setup, and Conversion API.
- Excellent analytical skills with experience using tools like Google Analytics and Meta Insights.
- Ability to manage multiple client accounts and meet deadlines in a fast-paced environment.
- Delhi-based candidates are preferred.
Job Types: Full-time, Permanent
Pay: Up to ₹30,000.00 per month
Work Location: In person
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